Personal Identity and Mind Essay

From the Latin word â€Å"duo†, or two, dualism seeks to explain the relationship between the mind and body. Put simply, it purports that mind and body are categorically distinct and separate from each other and, thus, can not be reduced to each other in any way. In order to understand this theory better, we take into account all the external stimuli received by our sensory organs that bring about changes in our mental state. As a result, our body starts to feel sensation/s. Note that whenever our bodies feel sensation, be it pleasant or unpleasant, it drives it to move or act in a certain way. For instance, we crave for fried chicken and suddenly smell the aroma of fried chicken wafting through the air, and hear the cracklings of chicken being fried. Suppose, this dish is served to you, your body then starts to move towards the dish and start eating. It appears therefore, that there is interaction between mind and body in such a way that physical events cause mental events and mental events cause physical events. In the case of Captain Picard, regardless of the fact that his body and brains were just â€Å"exact replicas† of his previous self, his mind and body are still considered as two distinct and separate entities. His body or physical state will function in a way that may interact with hid mind but will still remain its distinction as separate entities. This is the contention of property dualism, which claims that although there may not be a distinction in substance, mental and physical properties are still categorically distinct, and not reducible to each other. Captain Picard’s mind state will change upon receiving external stimuli and from there, his body will start to feel sensation that will goad it to act in a certain way. Yet, both are separate entities. According to mind-brain identity theory, Picard’s mental states are each identical to his brain states. What does this mean? How would the identity theorist respond to the argument you provided for dualism? In contrast to dualism, the mind-brain identity theory asserts that mental states are identical with brain states. The theory further asserts that for every mental state, there is a brain-state with which it is identical. For instance, â€Å"every pain event is identical with the C-fibers firing. † (â€Å"Mind-brain Identity Theory†) The same article attempts to explain this theory further by providing details about the physiological functions of the brain and relating it to the said theory, thus: The main support for mind-brain identity theory is the phenomenon of localization. Mental events appear to be associated with specific parts of the brain. Mental activity appears to be localized in identifiable areas of the brain. This is shown by the fact that inhibiting brain activity inhibits mental activity. Those who suffer localized brain damage also have such localized damage to the mind. The most natural explanation of this localization is that the mind is the brain. Captain Picard’s mind and brain, according to the mind-brain identity theorists, are one and the same thing. Any damage to his brain, therefore, produces damage to the mind also. Works Cited â€Å"Mind-brain Identity Theory†. Philosophy of Mind. Info. 2005. 22 June 2009 â€Å" Mind Body Dualism Theory†. Wikipedia. 2009. 20 June 2009

Enterprise Risk Management

Enterprise / Operational Risk Management IT Audit Manager City National Bank California State Polytechnic University, Pomona Enterprise risk management (ERM) is a relatively new discipline that focuses on identifying, analyzing, monitoring, and controlling all major risk classes (e. g. , credit, market, liquidity, operational risk classes). Operational risk management (ORM) is a subset of ERM that focuses on identifying, analyzing, monitoring, and controlling operational risk. The purpose of this paper is to explain what enterprise risk management is and how operational risk management fits into the ERM framework. In our conclusion, we discuss what is likely to happen in the ERM / ORM environment over the next 5 years. Introduction As the Internet has come of age, companies have been rethinking their business models, core strategies, and target customer bases. â€Å"Getting wired,† provides businesses with new opportunities, but brings new risks and uncertainty into the equation. Mismanagement of risk can carry an enormous cost. In recent years, business has experienced numerous, related risk reversals that have resulted in considerable financial loss, decrease in shareholder value, damage to company reputations, dismissals of senior management, and, in some cases, the very dissolution of the business. This increasingly risky environment, in which risk mismanagement can have dire consequences, mandates that management adopt a new more proactive perspective on risk management. What is Enterprise / Operational Risk Management? Clearly, there is a correlation between effective risk management and a well-managed business. Over time, a business that cannot manage risk effectively will not prosper and, perhaps fail. A disastrous product recall could be the company’s last. Rogue traders lacking oversight and adequate controls have destroyed old well-established institutions in a very short time. But, historically, risk management in even the most successful businesses has tended to be in â€Å"silos†Ã¢â‚¬â€the insurance risk, the technology risk, the financial risk, the environmental risk, all managed independently in separate compartments. Coordination of risk management has usually been non-existent, and identification of emerging risks has been sluggish. This paper espouses a recent concept—enterprise-wide risk management—in which the management of risks is integrated and coordinated across the entire organization. A culture of risk awareness is created. Companies across a wide crosssection of industries are beginning to implement this effective new methodology. 1 Enterprise / Operational Risk Management At first glimpse, there is much similarity between operational risk management and other classes of risk (e. . , credit, market, liquidity risk, etc. ) and the tools and techniques applied to them. In fact, the principles applied are nearly identical. Both ORM and ERM must identify, measure, mitigate and monitor risk. However, at a more detailed level, there are numerous differences, ranging from the risk classes themselves to the skills needed to work with operational risk. Operational risk management is just beginning to define the next phase of evolution of corporate risk management. Should firms be able to develop successful ORM programs, the next step will be for these firms to integrate ORM with all other classes of risks into truly enterprise-wide risk management frameworks. See Exhibit 1 for an example of an ERM / ORM organizational structure representative of the banking industry: ERM Organization Chart CEO Group Risk Director (ERM) Economic Capital (Planning) & Risk Transfer Group Risk Executive Committee Change Program Credit Risk * Market Risk* Operational Risk (ORM)* Corporate Compliance IT Security and Business Continuity Corporate Risk Evaluation (Audit) †¢ Note – the major categories of risk to which financial services firms expose themselves are credit risk, market risk and operational risk. Not surprisingly, financial services firms’ largest risk concentrations—credit risk and market risk are most effectively managed. Exhibit 1 2 Why Enterprise / Operational Risk Management? There are many reasons ERM / ORM functions are being established within corporations. following are a few of the reasons these functions are being established. Organizational Oversight Two groups have recently emphasized the importance of risk management at the organization’s highest levels. In October 1999, the National Association of Corporate Directors released its Report of the Blue Ribbon Commission on Audit Committees, which recommends that audit committees â€Å"define and use timely, focused information that is responsive to important performance measures and to the key risks they oversee. † The report states that the chair of the audit committee should develop an agenda that includes â€Å"a periodic review of risk by each significant business unit. In January 2000, the Financial Executives Institute released the results of a survey on audit committee effectiveness. Respondents, primarily chief financial officers and corporate controllers, ranked â€Å"key areas of business and financial risk† as most important for audit committee oversight. In light of events surrounding recent corporate scandals (e. g. , Enr on, etc. ), and the increasing executive and regulatory focus on risk management, the percentage of companies with formal ERM methods is increasing and audit committees are becoming more involved in corporate oversight. The UK and Canada have set forth specific legal requirements for audit committee oversight of risk evaluation, mitigation, and management which are widely accepted as best practices in the U. S. Magnitude of Problem The magnitude of loss and impact of operational risk and losses to date is difficult to ignore. Based on years of industry loss record-keeping from public sources, large operational risk-related financial services losses have averaged well in excess of $15 billion annually for the past 20 years, but this only reflects the large public and visible losses. Research has yielded nearly 100 individual relevant losses greater than $500 million each, and over 300 individual losses greater than $100 million each. 1 Exhibit 2 is a listing of major operational losses. Interestingly enough, the majority of these losses have occurred in financial services, which explains the industry’s leading focus on operational risk management especially in the area of asset-liability modeling and treasury management models to manage risks in the highly volatile capital markets activity of derivative trading and speculation. The 1 Hoffman, Douglas G. , Managing Operational Risk (New York: John Wiley & Sons, 2002), p. xvi. 3 Top Operational Risk Losses Company Numerous Financial Institutions and Others BCCI Sumitomo Corporation Tokyo Shinkin Bank Banca Nazionale del Lavoro Daiwa Bank Barings Non-Financial Institutions: LTCM Texaco, Inc. Cendant Corporation Dow Corning St. Francis Assisi Foundation Mettlgesellschaft Owens Corning Fiber Glass Orange Count y Atlantic Richfield Kashima Oil Showa Shell Prudential Securities Drexel Burnham Lambert General Motors Phar Mor Loss Amount $20 million. Initial Estimates $17 billion $2. 9 billion $2. 3 billion $1. 8 billion $1. 1 billion $1 billion $4 billion $3 billion $2. 9 billion $2 billion $2 billion $1. billion $1. 7 billion $1. 6 billion $1. 5 billion $1. 5 billion $1. 5 billion $1. 4 billion $1. 3 billion $1. 2 billion $1. 1 billion Date 2001 1991 1996 19901991 1992 19831995 1995 1998 1984 19851998 1994 1999 19911993 1980s1990s 1994 19861990 1994 19891993 1994 19981993 1996 1992 Description Terrorists hijacked four commercial airliners and crashed them into the World Trade Center. Over 2000 lives lost. Countless businesses impacted. Regulators seized about 75 percent of The Bank of Credit and Commerce International’s $17 billion in assets in a major fraud. Sumitomo Corporation incurred huge losses through excessive trading of copper. The manager of the Imasato branch forged 19 deposit certificates, which were used to raise money for stock deals. Former employees plead guilty to conspiring to arrange $5 billion in unauthorized loans to Iraq. Loss due to unauthorized trading by an employee. This catastrophic loss has become a benchmark for operational risk. Losses due to lack of dual control and checks and balances. Huge market losses due to inadequate model management and inadequate controls at Long Term Capital Management. Pennzoil sued Texaco alleging that Texaco â€Å"wrongfully interfered† in its merger deal with Getty. Largest and longest-running accounting fraud in history. Former executives conspired to inflate earnings. The company agreed to pay settlements to 18 women who indicated breast implants made them ill. Insurance fraud case in which Martin Frankel allegedly stole as much as $2 billion from this foundation. Loss due to liquidation of oil supply contracts. Settlement of asbestos-related claims. Largest people risk class case in financial history. Largest investment loss ever registered by a municipality. Settlement of North Slope oil royalties dispute with Alaska. Disguised losses on FX forward contracts. Major oil refiner in Japan faced losses from forward currency contracts. Settled charges of securities fraud with state and federal regulators. Former employees filed a class action suit charging the company with fraud, breach of duty and negligence. Heavy losses suffered due to 3 strikes. A former president of the firm defrauded in an embezzlement scheme. Exhibit 2 Source: Hoffman; Managing Operational Risk 4 Increasing Business Risks With the increasing speed of change for all companies in this new era, senior management must deal with many complex risks that have substantial consequences for the organization. A few forces currently creating uncertainty are: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Technology and the Internet Increased worldwide competition Free trade and investment worldwide Complex financial instruments Deregulation of key industries Changes in organizational structures from downsizing, reengineering, and mergers Increasing customer expectations for products and services More and larger mergers Collectively, these forces are stimulating considerable change and creating an increasing risk in the business environment. Regulatory The international regulators clearly intend to encourage banks to develop their own proprietary risk measurement models to assess regulatory, as well as economic, capital. The advantage for banks should be a substantial reduction in regulatory capital, and a more accurate allocation of capital vis-a-vis the actual risk confronted. In December 2001, the Basel Committee on Banking Supervision submitted a paper â€Å"Sound Practices for the Management and Supervision of Operational Risk† for comment by the banking industry. In developing these sound practices the Committee recommended that banks have risk management systems in place to identify, measure, monitor and control operational risks. While the guidance in this paper is intended to apply to internationally active banks, plans are to eventually apply this guidance to those banks deemed significant on the basis of size, complexity, or systemic importance and to smaller, less complex banks. Regulators will eventually conduct regular independent evaluations of a bank’s strategies, policies, procedures and practices addressing operational risks. The paper indicates an independent evaluation of operational risk will incorporate a review of the following six bank areas:2 †¢ †¢ Process for assessing overall capital adequacy for operational risk in relation to its risk profile and its internal capital targets; Risk management process and overall control environment effectiveness with respect to operational risk exposures; 2 Basel Committee on Banking Supervision, Sound Practices for the Management and Supervision of Operational Risk, (Basel, Switzerland: Basel Committee on Banking Supervision, 2001), p. 1. 5 †¢ †¢ †¢ †¢ Systems for monitoring and reporting operational risk exposures and other data quality considerations; Procedures for timely and effective resolution of operational risk exposures and events; Process of internal controls, reviews and audit to ensure integrity of the overall risk management process; and Effectiveness of operational risk mitigation efforts. Market Factors Market factor s also play an important role in motivating organizations to consider ERM / ORM. Comprehensive shareholder value management and ERM / ORM are very much linked. Today’s financial markets place substantial premiums for consistently meeting earnings expectations. Not meeting expectations can result in severe and rapid decline in shareholder value. Research conducted by Tillinghast-Towers Perrin found that with all else being equal, organizations that achieved more consistent earnings than their peers were rewarded with materially higher market valuations. 3 Therefore, for corporate executives, managing key risks to earnings is an important element of shareholder value management. The traditional view of risk management has often focused on property and iability related issues or internal controls. However, â€Å"traditional† risk events such as lawsuits and natural disasters may have little or no impact on destroying shareholder value compared to other strategic and operational exposures—such as customer demand shortfall, competitive pressures, and cost overruns. One explanation for this is that traditional risk hazards ar e relatively well understood and managed today—not that they don’t matter. Managers now have the opportunity to apply tools and techniques for traditional risks to all risks that affect the strategic and financial objectives of the organization. For non-publicly traded organizations, ERM / ORM is valuable for many of the same reasons. Rather than from the perspective of shareholder value, ERM / ORM would provide managers with a comprehensive overview of other important items such as cash flow risks or stakeholder risks. Regardless of the organizational form, ERM / ORM can be an important management tool. Corporate Governance Defense against operational risk and losses flows from the highest level of the organization—the board of directors and executive management. The board, the management team that they hire, and the policies that they develop, all set the tone for a company. As guardians of shareholder value, boards of directors must be acutely attuned to market reaction to negative news. In fact, they can find themselves castigated by the public if the reaction is severe enough. As representatives of the shareholders, boards of directors are responsible for policy 3 Tillinghast-Towers Perrin, Enterprise Risk Management: Trends and Emerging Practices. (The Institute of Internal Auditors Research Foundation, 2001), p. xxvi. 6 matters relative to corporate governance, including but not limited to setting the stage for the framework and foundation for enterprise risk management. Right now, operational risk management is a â€Å"hot topic† of discussion for regulators and in boardrooms across the US. In the wake of the 2001 releases from the Basel Risk Management Committee, banks now have further insight as to the regulatory position on the need for regulatory capital for operational risk. Meanwhile, shareholders are aware that there are means to identify, measure, manage, and mitigate operational risk that add up to billions of dollars every year and include frequent, low-level losses and also infrequent but catastrophic losses that have actually wiped out firms, such as Barings, and others. Regulators and shareholders have already signaled that they will hold directors and executives accountable for managing operational risk. Best-Practice Senior managers need to encourage the development of integrated systems that aggregate various market, credit, liquidity, operational and other risks generated by business units in a consistent framework across the institution. Consistency may become a necessary condition to regulatory approval of internal risk management models. An environment where each business unit calculates their risk separately with different rules will not provide a meaningful oversight of firm-wide risk. The increasing complexity of products, linkages between markets, and potential benefits offered by overall portfolio effects are pushing organizations toward standardizing and integrating risk management. Conclusion It seems clear that ERM / ORM is more than another management fad or academic theory. We believe that ERM / ORM will become part of the management process for organizations in the future. Had ERM / ORM processes been in place during the past two decades, a number of the operational risk debacles that took place may not have occurred or would have been of lesser magnitude. Companies are beginning to see the benefit of protecting themselves from all types of potential risk exposures. By identifying and mapping risk exposures throughout the organization, a company can concentrate on mitigating those exposures that can do the most damage. With an understanding of risks, their severity, and their frequency, a company can turn to solutions; be it retaining, transferring, sharing, or avoiding a particular risk. Our thoughts on what will happen in the ERM / ORM environment in the next 5 years are: In the next 5 years, it is likely that companies will no longer view risk management as a specialized and isolated activity: the management of insurance or foreign exchange risks, for instance. The new approach will 7 keep managers and employees at all levels sensitized to and concerned about risk management. Risk management will be coordinated with senior management oversight and everyone in the organization will view risk management as part of his or her job. The risk management process will be continuous and broadly focused. All business risks and opportunities will be covered. In the next 5 years, the use of bottom-up risk assessments will be a standard process used to identify risks throughout the organization. The self-assessment process will involve everyone in the company and require individual units to focus and report on the threats to their individual business objectives. Through the selfassessment process, the organization will be able to understand loss potential and risk control by business, by profit center and by product. The individual line manager will begin to understand the loss potential in his or her own processing system. In the next 5 years, the use of top-down scenario analysis will be another standard method used to identify risks throughout the organization. Top down scenario analysis will determine the risk potential for the entire firm, the entire business, organization, or portfolio of business. By its very nature, it is a high-level representation and cannot get into the bottom-up transaction-by-transaction risk analysis. For example, because Microsoft has a campus of more than 50 buildings in the Seattle area, earthquakes are a risk. 4 In the past, Microsoft looked at silos of risk. For example, they would have looked at property insurance when they considered the risks of an earthquake and thought about protecting equipment and buildings. However, using scenario analysis they are now taking a more holistic perspective in considering the risk of an earthquake. The Microsoft risk management group has analyzed this disaster scenario with its advisors and has attempted to quantify its real cost, taking into account how risks are correlated. In the process, the group identified risks in addition to property damage, such as the following: †¢ †¢ †¢ †¢ †¢ †¢ 4 Director and officer liability if some people think management was not properly prepared. Key personnel risk Capital market risk because of the firm’s inability to trade. Worker compensation or employee benefit risk. Supplier risk for those in the area of the earthquake. Risk related to loss of market share because the business is interrupted. Michel Crouhy, Dan Galai, and Robert Mark, Making Enterprise Risk Management Payoff (New York: McGraw-Hill, 2001), pp 132-133. 8 †¢ †¢ Research and development risks because those activities are interrupted and product delays occur. Product support risks because the company cannot respond to customer inquiries. By using scenario analysis, management has identified a number of risks that it might not have otherwise and Microsoft is now in a better position to manage these risks. The future ERM / ORM tools such as risk assessment and scenario analysis will assist companies in identifying and mitigating the majority of these risks. In the next 5 years, companies will be using internal and external loss databases to capture occurrences that may cause losses to the company and the actual losses themselves. This data will be used in quantitative models that will project the potential losses from the various risk exposures. This data will be used to manage the amount of risk a company may be willing to take. In the next 5 years, companies will allocate capital to individual business units based on operational risk. By linking operational risk capital charges to the sources of that risk, individuals with risk optimizing behavior will be rewarded and those without proper risk practices will be penalized. In the next 5 years, internal audit will become even more focused on how risks are managed and controlled throughout the company on a continuous basis. Internal audit will be responsible for reporting on integrity, accuracy, and reasonableness of the company's entire risk management process. In addition, Internal Audit will be involved in ensuring the appropriateness of the company's capital assessment and allocation processes. Furthermore, audit will influence continual improvement of risk management and controls through the sharing of best practices. In the next 5 years, management will be looking for individuals who are skilled in risk management. Professional designations such as the Bank Administration Institute's Certified Risk Professional (CRP) and the Information and Audit and Control Association's Certified Information Security Manager (CISM) will demonstrate proficiency in the risk management area and will be in demand. In the next 5 years, external auditors will be required to report on the efficiency and effectiveness of a company’s risk management program. These companies will be required to disclose the scope and nature of risk reporting and/or measurement systems in their annual reports. Overall, companies will be better positioned in the next 5 years to deal with the broad scope of enterprise-wide risks. By implementing the ERM / ORM process now, companies will begin to maximize their overall risk profile for competitive advantage. 9 Bibliography Barton, Thomas L. ; Shenkir, William G. ; Walker, Paul L. Making Enterprise Risk Management Pay Off. New Jersey: Financial Times / Prentice Hall, 2002. Basel II Mandates a Nest http://web2. infotrac. galegroup. co Egg for Banks† US Banker. (July 1, 2002) 48. July 2002. BITS. BITS Technology Risk Transfer Gap Analysis Tool. Washington, D. C. : BITS, 2002. Bock, Jerome T. , The Strategic Role of â€Å"Economic Capital† in Bank Management, Wimbledon, London: MidasKapiti International, 2000. Business Banking Board. RAROC and Operating Risk. Washington, D. C. : Corporate Executive B oard, 2001. Business Banking Board. Risk Management Structure. Washington, D. C. : Corporate Executive Board, 2001. Consultative Document Operational Risk. 2001. Bank for International Settlements and Basel Committee on Banking Supervision. July 2002. http://www. bis. org/publ/bcbsa07. pdf Crouhy, Michel; Galai, Dan; Mark, Robert, Risk Management. New York: McGraw-Hill, 2001. â€Å"Elements of a Successful IT Risk Management Program†. Gartner. (May 2002. ) 9. July 2002. http://www. gartner. com/gc/webletter/bindview/issue1/ggarticle1. html Ernst & Young, Integrated Risk Management Practices. Unpublished PowerPoint slides, Ernst & Young: 2000. Hively, Kevin; Merkley, Brian W. ; Miccolis, Jerry A. Enterprise Risk Management: Trends and Emerging Practices. Florida: The Institute of Internal Auditors Foundation, 2001. Hoffman, Douglas G. Managing Operational Risk. New York: John Wiley & Sons, Inc. , 2002. â€Å"In Brief: Ferguson Urges Investing in Risk Control†. American Banker. (March 5, 2002) 1. July 2002. http://0proquest. umi. com. opac. library. csupomona. edu James, Christopher, RAROC Based Capital Budgeting and Performance Evaluation: A Case Study of Bank Capital Allocation. Pennsylvania: The Wharton School, 1996. Jameson, Rob; Walsh, John, â€Å"The Leading Contenders,† Risk Magazine, (November 2000). 6. July 2002. http://www. financewise. om/public/edit/riskm/oprisk/opr-soft00. htm Insurance Industry – Participating companies: Allianz, AXA, Chubb, Mitsui Sumitomo, Munich Re, Swiss Re, Tokio Marine and Fire, Xl, Yasuda Fire and Marine and Zurich. Insurance of Operational Risk Under the New Basel Accord. Insurance Industry, 2001. Lam, James, â€Å"Top Ten Requirements for Operational Risk Management† Risk Management (November 2001) July 2002. http://0-proquest. umi. com. opac. library. csupomona. edu Marks, Norman, â€Å"The New Age of Internal Auditing† The Internal Auditor (December 2001) 5. July 2002. http://0-proquest. mi. com. opac. library. csupomona. ed McNamee, David; Selim, George M. Risk Management: Changing the Internal Auditor’s Paradigm. Florida: The Institute of Internal Auditors Research Foundation, 1998. National Association of Financial Services Auditors. â€Å"Enterprise Risk Management,† National Association of Financial Services Auditors. Spring 2002. 12-13. netForensics is a Web site that discusses those regulations that govern information security in financial services, healthcare and government. http://www. netforensics. com/verticals. html 10 Ong, Michael; â€Å"Why bother? Risk Magazine, (November 2000). 6. July 2002. http://www. financewise. com/public/edit/riskm/oprisk/oprcommentary00. htm Practice Advisory 2100-3: Internal Audità ¢â‚¬â„¢s Role in the Risk Management Process. March 2001. The Institute of Internal Auditors. July 2002. http://www. theiia. org/ecm/guide-frame. cfm? doc_id=73 Santomero, Anthony M. , Commercial Bank Risk Management: an Analysis of the Process. Wharton School, 1997. Pennsylvania: The Sound Practices for the Management and Supervision of Operational Risk. 2002. Bank for International Settlements and Basel Committee on Banking Supervision. July 2002. http://www. bis. org/publ/bcbs86. htm The Financial Services Roundtable, Guiding Principles in Risk Management for U. S. Commercial Banks. Washington D. C. : The Financial Services Roundtable, 1999. Verschoor, Curtis C. Audit Committee Briefing – 2001: Facilitating New Audit Committee Responsibilities. Florida: The Institute of Internal Auditors, 2001. Working Paper on the Regulatory Treatment of Operational Risk. 2001. Bank for International Settlements and Basel Committee on Banking Supervision. July 2002. http://www. bis. org/publ/bcbs_wp8. pdf 11

Basic Concepts and Techniques of Human Resources Term Paper

Basic Concepts and Techniques of Human Resources - Term Paper Example KFC restaurants provide several fried and non-fried chicken foods such as sandwiches, chicken strips and several other delicious products. Besides, it also offers variety of additional items which are best fitted in terms of local food preferences of customers (Yum! Brands, 2011). In the year 1997, PepsiCo acquired KFC along with other two brands namely Taco Bell and Pizza Hut renaming the acquired group as Tricon Global Restaurants. In the year 2002, the Tricon Global Restaurants was again renamed as Yum Brands, Inc collectively (KFC, 2011). Purpose of the Paper This paper provides a brief description of the job role of a restaurant manager in KFC. The objective of the paper is to develop a training program for the recruiting the most suitable restaurant manager in KFC. In this regards, it undertakes the aspects such as major tasks, major specifications and job standards of the restaurant manager in KFC. Furthermore, each step of the training program has been described in the paper along with the requisite activities that needs to be performed. Strengths and Weaknesses of KFC The major strength of KFC is its brand identity. KFC is known all over the world and enjoy a strong brand reputation of fast food restaurant services. KFC’s other strength in the international market is its attractive menu offerings which acts as its competitive advantage. However, the major disadvantage of KFC can be identified in terms of the frequent conflicts in work culture with its parent company PepsiCo. It is in this context that the conflicting cultures of both brands tend to have a substantial impact on the performance of the employees. The cultural conflict is also considered as a hindrance while entering into other foreign markets. Besides, the company has been identified to have a record of weak performance with respect to franchisee business (Scribd Inc., 2012). Scope and Size of KFC The scope of KFC as a restaurant business is quite high as the products of the compan y are increasingly desired by numerous people globally. Data collected during the year 2006 suggests that above one billion units of ‘finger lickin’ chickens were served by KFC per annum in almost 80 nations (Yum! Brands, 2011). In the year 2010, the number of employees in KFC was almost 455,000 internationally (Yum! Brands, 2011). Furthermore, KFC has been identified to have made a tremendous progress in the developing nations including China and India. KFC is also leveraging its assets for developing additions to its menus. The sales growth figure in countries where KFC operates is also impressive indicating a significant scope of success. In the year 2010, KFC had generated almost US$ 14.7 billion excluding the United States market. With more number of outlets internationally, the sales figure of KFC is expected to increase considerably in the future (Chancey, 2012). Section 2 Job Analysis Job analysis is a vital process for determining the sole functions of a partic ular job. Job analysis is supposed to be the fundamental aspect for human resource management activities where development of training program necessitates a complete investigation of the job. It is in this context that KFC has engaged numerous managers for several tasks which can range from area managers and assistant managers to trainee managers and restaurant managers. The restaurant manager is liable for the overall operation of the allocated restaurant. The major

Analyzing the dispostion of female characters in the modern short Essay

Analyzing the dispostion of female characters in the modern short stories The Yellow Wall Paper by Charlotte Gilman and Rashmon by Akutagawa - Essay Example ess opportunities were scarce and yet women still often found it necessary to become the primary bread-winner of the family or their own only means of support. What people don’t always realize is that this was as common in the East as it was in the West, if not more so. These social conventions were not only held in place by the social restrictions on the gender, but also in the way that they were understood by outsiders. These concepts can be better understood by comparing two works such as Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† and Ryunosuke Akutagawa’s â€Å"Rashomon.† Neither story permits the female characters the individuality of a name, forcing them to become only a symbol for the entire gender, nor does the primary female have any choice for the conditions of her life. The woman protagonist in Gilman’s story is required to live an isolated life in the upper room of a very remote country house. Had she had any say in what might be best for her, she would have selected a downstairs room with flower vines growing up the wall and a door out to the garden. â€Å"I wanted one downstairs that opened on the piazza and had roses all over the window, and such pretty old-fashioned chintz hangings! but John would not hear of it. He said there was only one window and not room for two beds, and no near room for him if he took another.† The room she is confined to is much different, decorated with ugly peeling yellow wallpaper and with bars on the windows blocking out the scenery outside. It is significant that the room is thought to have been a nursery because the woman is treated like a young child, not an adult capable of making her own decisions. â€Å"He [John] is very careful and loving, and hardly lets me stir without special direction. I have a schedule prescription for each hour in the day; he takes all care from me.† With no options available to her other than to simply give in to the forces around her, the woman eventually comes

History Lectures Essay Example | Topics and Well Written Essays - 3000 words

History Lectures - Essay Example In the years that followed, humans started to come up with ways to develop reliable food supplies through the planting of crops and domesticating of animals (Levack, Muir, Mans, & Veldman, 2010). People began to live longer, and as a result, were able to increase their population. Most people became farmers, increasing food supplies to the point of excess, with which they would trade and barter with others (Levack et al., 2010). With these initial commerce practices, the civilized societies slowly emerged. Around 6000 B.C.E., the picture in Southwest Asia presented that of farming and interactive communities. From these communities, the Sumerians from Southern Mesopotamia, slowly emerged, and they built cities to govern their ways of life (World History, 2007). It is important to note that the existence of these cities were dependent on the ability to control the Tigris and Euphrates Rivers because most of these cities relied on water for their sustenance and for the support of their farms and their livestock (Dellapenna and Gupta, 2008). As in contemporary rule, the traditional Sumerian cities were also ruled by a leader; these cities were controlled by kings. The people from these times worshipped the sun and the moon and sometimes inanimate objects and they built temples to honor their gods. They made a valuable contribution to society with their introduction of cuneiform writing which is now the basic foundations of our current writing and reading (Levack et al., 2010). War and conquest were common themes during these early times. The Sumerians were no exception, as they were conquered by the Akkadian empire (Northern Babylonia which is now a portion of Iraq) (Abrams and Wang, 2003) and made a part of a multi-ethnic empire being exposed to various languages and cultures. Other societies emerged at this time, bringing about the Assyrian and Babylonian cultures. A significant contribution by the Assyrians (later

To what extent should changes in the relationship between monarchy and Essay

To what extent should changes in the relationship between monarchy and parliament from 1529 to 1640 be seen as arising from divisions over the future of the chu - Essay Example But it was the Crown’s longer term financial problems, exacerbated by wars, in some cases were linked to religious tensions that caused parliament long term changes in crown-parliament relation. Comparing the role of parliament before the Tudor Revolution in 1530s and after the Long Parliament in 1640, it stayed the same in general, and yet, significant changes had occurred, providing Parliament with greater power and more functions. Even after the Bishops’ Wars the power of Monarch remained unequalled and Parliament’s jurisdiction was limited mainly to aiding and advising the Crown. Still, as the Parliament evolved, its influence was extended to more and more aspects of the domestic policy. The 1530s are considered by G.R. Elton1 as a key decade in the constitutional history of Britain. Beforehand, late 15th century parliaments were occasions where the King could meet with the elites to discuss their own personal interests, but the Monarch decided when parliament should meet and it gave advice on polices only if advice was rejected. Parliament’s main functions were related to taxation, legislation, and judicial powers. The Monarch could not tax without Parliament’s consent and had to follow the laws of the realm. The King and Parliament together acted as a legislative body which made the laws of the kingdom, and parliament acted as an advisor for the king in terms of policies, though the King selected which issues he asked advice about. The House of Lords was the highest court in the kingdom, and acted as a court of law, while parliament also provided a national forum for discussing local and national grievances. Thus, Parliament acted as a representative body which G.R Elton said provided a ‘point of contact’ between the King and his subjects because it gave a chance for the King to listen to his subjects grievances. However, Parliament essentially represented the landed and urban elites, King, Lords and Commons governed in their mutual

MGMT 436 U5 DB Research Paper Example | Topics and Well Written Essays - 250 words

MGMT 436 U5 DB - Research Paper Example Which of the 4 change projects should the consulting group suggest helping the company design and develop? Which function can the company OD do better (as primary lead consultant) than an external group? The consulting group should suggest a change project which would assist the company in generating the most profits within the minimum cost. As such, the company OD, who has access to pertinent information, which is privy to an external group, would enable them to function better. Generate ideas about how you can move toward making the leadership team more independent. What would you have to see happen or what evidence would you look for to see that you can terminate your relationship with the team without any damage being done? To make the leadership team become more independent, the following suggestions are proposed: (1) assign a team leader who would be tasked to solicit ideas, comments, suggestions to undertake a particular project or task; (2) delegate roles and responsibilities of members; (3) monitor progress of the project regularly; and (4) only elevate crucial issues that cannot be resolved by the team to authorized superiors. As such, when the team is able to operate and perform independently and has been able to consistently deliver the expected outcome or defined goals, then, one could terminate the relationship with the team without any damage being done. Provide your thoughts about with which projects the consulting group should be involved. You know you could help with them all, but what is ethical? How much money and time can you, as consultants, lose or make based on this decision? What should drive the decision process? The projects that the consulting group should be involved are those that have never been undertaken by any teams within the organization. This means that the project should be new, complex or not within the traditional area of specialization of the organization. It is therefore ethical to

Relationship amalysis paper Essay Example | Topics and Well Written Essays - 750 words

Relationship amalysis paper - Essay Example Perhaps the constant communication that we have nurtured over the months could be responsible for the harmonious relationship that we have had. Essentially, H and I have been good friends since we first stepped into the same room. This actually means that even though we have had difficulties in our relationship at given occasions, we have always injected concerted efforts to make the relationship successful. Since H and I share the same room but not the same course, we rarely spend time together unless it is a weekend or in occasions where both of us are free at the same time. With this in mind, it is worthy to note that our relationship had had its successes in the same measures it has had its failures. Speaking of failures, it is important to note that H and I have had our fair share of communication problems in our relationship. Essentially, H is an international student meaning that he studies English as a second language. In this respect, there is always communication breakdown due to some elements of language barrier. Since H is very fluent in Chinese and not eloquent in the English language, we had had to seek a third party for interpretation of certain phrases and concepts. In the spirit of improving on this, H and I have resolved to incorporate more of sign language in addition to him registering for English classes that would lead to improvement in his spoken and written English. Besides the challenge of language barrier, I have to confess that my friend H is high-tempered and had poor listening skills. This has really hampered our relationship in the sense that sometimes he misconstrues what I say to him and this has particularly led to great confrontations in the past es pecially considering his bad temper. His poor listening skill has always landed my relationship with him into the murky waters in the sense that we almost broke up our relationship in the last two months. I have tried to improve on this challenge by minimizing the level

Therachem Case Essay Example for Free

Therachem Case Essay Therachem is a pharmaceutical company created in 1950, and has a portfolio of 7 different products Performance: The company has a signi? cant revenue growth of 68% over the last 3 years, driven mostly by Arthroquell Salesmen team: the sales rep’s job is to visit physicians and encourage them to prescribe Therachem drugs for their patients For the past 3 years Therachem has been growing its sales force by about 40 representatives per year and has expected this year to increase the number of reps from 433 to 473. Therachem is wondering if it has to maintain its 40-rep hiring per year rhythm or invest in human capital: A consultant report is suggesting Therachem to increase its sales force by 322 rep over the next 3 years, however is it opportune to do such a signi? cant increase or is it too unrealistic? Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits Goals Find the optimal solution for Therachem, taking into account strategic dimensions on the hiring rythm Methodology Optimize number of reps and the allocation of reps between products Resource Allocation analysis of the zero growth model, the Smythe model and the consultant model Creation of alternative models Assessement Smythe model is not optimal The consultant recommandation may be optimal it shows some risks in terms of hiring a lot of new rep There is an alternative with an optimal net contribution per new rep compared to the zero growth model Recommandations Do not increase more than 40 person hiring per year Do a more optimal allocation of human resource through the products Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits Zero growth model Arthroquell Proxinil 144,0 $109,5 53% $51,5 $27,2 $30,8 Renora 135 150 77,0 $175,2 59% $71,8 $14,6 $88,8 Dermet Topisal 57,0 $157,8 59% $64,7 $10,8 $82,3 Mistalon 57,0 $33,6 53% $15,8 $10,8 $7,0 $448,2 $81,8 $6,0 $380,3 $583,3 Total 433,0 $1  119,3 98,0 $643,2 62% $244,4 $18,5 Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution Strategic option number one: Smythe model Arthroquell Proxinil 184,0 $124,7 53% 58,6 $34,8 $31,3 125,0 $734,4 62% $279,1 $23,6 $431,7 Renora 135 150 98,0 $191,4 59% $78,5 $18,5 $94,4 Dermet Topisal 73,0 $167,2 59% $68,6 $13,8 $84,9 Mistalon 73,0 $40,1 53% $18,8 $13,8 $7,4 Total 553,0 $1 257,7 $503,5 $104,5 $6,0 $643,7 Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution An increase of 120 new reps (an increase of 40 per year) = a gain of net contribution of $60,4m The Smythe model focuses its sales force mainly on Arthroquell and Proxinil with respectively 23% and 34% of the sales force. Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits Strategic option number two: Consultant’s model, the most pro? table Arthroquell Proxinil 167,1 $119,4 53% $56,1 $31,6 $31,7 Renora 135 150 120,7 $201,2 59% $82,5 $22,8 $95,9 Dermet Topisal 86,1 $172,3 59% $70,6 $16,3 $85,4 Mistalon 70,7 $39,3 53% $18,5 $13,4 $7,5 Total 755,5 $1  465,3 $582,3 $142,8 $6,0 $734,2 Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution 350 300 250 Effort 310,8 $933,2 62% $354,6 58,7 $519,8 An increase of 322 new reps (an increase of approx 100 per year) = a gain of net contribution of $151m Base vs. Recommended Scenario However the model doens’t take into consideration the time you need to train the new sales reps as well as the economic climate parameters. 200 150 100 50 0 Arthroquell Proxinil Renora 135 150 Base scenario Recommended scenario An increase as signi? cant as this one is risky (in terms of redundancy costs as well) which makes the management decisions dif? cult and slow. Segments Dermet Topisal Mistalon Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits How to combine the rythm of hiring from the Smythe model with the optimal allocation of sales force from the consultants’ model? Resource allocation with a limit of an increase of 120 new sales rep: Arthroquell Proxinil Renora 135 Dermet 150 Topisal 99 $192,0 59% $78,7 $18,7 $94,6 Mistalon 0 $5,0 53% $2,4 $0,0 $2,7 Total 553,0 $1  374,3 $542,5 $104,5 $6,0 $721,3 Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution 258 $912,0 62% $346,5 48,8 $516,7 130 $101,7 53% $47,8 $24,6 $29,3 66 $163,6 59% $67,1 $12,5 $84,1 An increase of 120 new reps (an increase of 40 per year) = a gain of net contribution of $138m However the new product Mistalon has an allocation of 0 sales rep, which is completely uncoherent with Terachem strategy to launch this new product! We need to ? nd a resource allocation that is optimal while taking into consideration a reasonnable increase in sales rep (40 per year) AND a minimum allocation for the launch of the new product Mistalon. Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits How to ? nd an optimal ressource allocation that also puts forward Mistalon? (1/2) Resource allocation with a constraint of 30 sales rep for Mistalon: Arthroquell Proxinil 120,7 $95,6 53% $44,9 $22,8 $27,9 Proxinil 130 $101,7 53% $47,8 $24,6 $29,3 Renora 135 150 93,0 $160,5 59% $77,2 $17,6 $93,6 Renora 135 150 99 $192,0 59% $78,7 $18,7 $94,6 Dermet Topisal 60,9 $160,5 59% $65,8 $11,5 $83,2 Dermet Topisal 66 $163,6 59% $67,1 $12,5 $84,1 Mistalon 30,0 $5,0 53% $8,4 $5,7 $3,8 Mistalon 0 $5,0 53% $2,4 $0,0 $2,7 Total 553,0 $1  368,9 $540,9 104,5 $6,0 $717,5 Total 553,0 $1  374,3 $542,5 $104,5 $6,0 $721,3 Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution 248,3 $906,6 62% $344,5 $46,9 $515,2 Arthroquell A decrease of $4m compared to the most optimal solution with 553 sales rep but the new product Mistalon is launched. Terachem can capitalize on the future of this product Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution 258 $912,0 62% $346,5 $48,8 $516,7 However let’s try and come closer to the initial idea of Smythe, who decided to allocate 73 sales representatives to Mistalon, a product which has a potential of future growth. Necessity to analyse the impact of allocating more than 30 sales representatives to Mistalon. Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits How to ? nd an optimal ressource allocation that also puts forward Mistalon? (2/2) Resource allocation with a constraint of 57 sales rep for Mistalon (today’s ? gure): Arthroquell Proxinil 184,0 $124,7 53% $58,6 $34,8 $31,3 Proxinil 112,2 $89,3 53% $42,0 $21,2 $26,1 Renora 135 150 98,0 $191,4 59% $78,5 $18,5 $94,4 Renora 135 150 88,4 $185,2 59% $75,9 $16,7 $92,5 Dermet Topisal 73,0 $167,2 59% $68,6 $13,8 $84,9 Dermet Topisal 56,7 $157,6 59% $64,6 $10,7 $82,3 Mistalon 73,0 $40,1 53% $18,8 $13,8 $7,4 Mistalon 57 $33,6 53% $15,8 $10,8 $7,0 Total 553,0 $1 257,7 $503,5 $104,5 $6,0 $643,7 Total 553,0 $1  366,3 $540,6 $104,5 $6,0 $715,3 Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution 125,0 $734,4 62% $279,1 $23,6 $431,7 Arthroquell Smythe’s initial plan Sales Representatives Planned Revenue Unit Margin Cost of Goods Sold Direct Selling Cost Indirect Selling Cost Net Contribution 238,6 $900,6 62% $342,2 $45,1 $513,3 Optimization with 553 sales reps while maintaining today’s sales reps allocated to Mistalon This solution allows to respect Smythe’s initial decision but at the same time maximise the pro? t: $715,3m (last alternative) $643,7m (Smythe) = $71,6m Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits The last alternative: Total Net Margins â‚ ¬Ã‚  800,00 â‚ ¬Ã‚  700,00 â‚ ¬Ã‚  600,00   500,00 â‚ ¬Ã‚  400,00 â‚ ¬Ã‚  300,00 â‚ ¬Ã‚  200,00 â‚ ¬Ã‚  100,00 â‚ ¬Ã‚  0,00 0 138,252165 276,50433 414,756495 553,0086601 691,2608251 829,5129901 â‚ ¬Ã‚  276,99 â‚ ¬Ã‚  540,15 â‚ ¬Ã‚  648,15 â‚ ¬Ã‚  686,68 â‚ ¬Ã‚  717,55 â‚ ¬Ã‚  732,80 â‚ ¬Ã‚  732,64 The maximum net margin seems to stabilize around $730m. The last solution allows Terachem to reach $715m total net margin. If we compare it to the consultant’s model the difference in net margin is -2,33%, however there is -62% new reps hired!

Pharmacy Essay Example for Free

Pharmacy Essay This is funny to admit at this stage of my pre-registration year, but I do not fully understand the role of a pharmacist. Those of you who read my blogs may be thinking – â€Å"why? † Surely after four years at university and four months of pre-registration training I should understand the role of the pharmacist. But the truth is I don’t, and here’s why. Throughout my pharmacy degree I gathered experience in four sectors that pharmacists can work in which included; academia, hospital, community and the industrial sector. My first experience was in academia and I could understand the role of a pharmacist here. Being a registered pharmacist in this sector is not necessary. This is because an academic career does not necessarily involve the practise of pharmacy. However specific areas e. g. pharmacy law and ethics and pharmaceutics, may require registration and a more clinical focus. In general, teaching is a part of the pharmacy code of ethics under section 7 ‘Take Responsibility For Your Working Practices’ with 7. 3 stating ‘Contribute to the development, education and training of colleagues and students, and share your knowledge, skills and expertise’. The academic sector for a pharmacist’s career therefore makes sense and the day-to-day role can be described as that similar to any other academic. The next area in which I worked was community. Primarily the pharmacist’s role here is to ensure the essential services stated by the PSNC are being delivered. From my understanding, this is what defines the pharmacist’s role in community. The location of community pharmacies will dictate what additionally services are available and the pharmacists may or may not have to adapt to these roles e. g. flu vaccination, smoking cessation. The role of a community pharmacist can be very clear cut. In my opinion, the role could be expanded to increase collaboration with General Practitioners and Commissioning Groups and I feel there are areas where community pharmacists can have more of an impact. As a pre-registration student, I look at the future of community pharmacy with great interest regarding the potential roles of pharmacists. During my third year I obtained some hospital experience. The main motivation in my application for the hospital pre-registration was to discover the role of a clinical pharmacist. I remember how surprised I was when I compared the clinical check of community pharmacist to that of a hospital pharmacist a subject a fellow blogger has been discussing. In hospital the role of the pharmacist varies greatly and it is here where I get lost. There are clinical pharmacists who spend their time at a ward based level working within multi-disciplinary team. There are medicines information pharmacists who spend time researching and finding answers to medicine related queries. There are pharmacists who work in the production unit managing and ensuring products are of satisfactory quality. There are pharmacists who work in clinical trials, mental health, risk management, teaching, information technology, service managers†¦ The list seems endless. It is here where I struggle to define the role of a hospital pharmacist because with the variety of the jobs comes different skill sets and therefore a hospital pharmacist becomes indefinable. Clinically (which is the area I’m interested in), hospital pharmacy has expanded greatly developing roles for prescribers and consultant pharmacists. But these roles are few and far between depending on funding, need, and all sort of other complications/variables. With the observations and knowledge I have so far, I feel the role of hospital pharmacist has no set definition and there can be future innovative roles for pharmacists in this sector. A conference and placement in industry was my final experience before my pre-registration year. Shadowing pharmacists within industry was interesting however there is no set definition of an industrial pharmacist. This is because apart from being a Qualified Person, being a pharmacist in industry has, in my opinion, no benefits to that of any other scientists. Pharmacy does however cover the whole of a medicines journey (from medicinal chemistry right up to issues surrounding patient compliance) and pharmacists in industry will have that awareness that could be used to their advantage. To conclude, I have discussed my opinions and thoughts regarding the role of a pharmacist in various sectors. I have not mentioned the role of a pharmacist in the primary care setting or within media or politics. However, hopefully I have demonstrated that, in my opinion, the role of the pharmacist cannot be defined because it varies massively.

Nestle are Leader in nutrition health and wellness

Nestle are Leader in nutrition health and wellness Nestle is worlds largest corporation of food and beverage. They are the leader in nutrition, health and wellness. This company has recognised brand name and very significant influence on customers, business and government bodies as well. Their products ranges from drinks like tea, coffee, water, ice-cream to baby food , pet care, phamaceutical and confectionary . Nestlea operates in 130 countries. They manufactue arounf 10,000 different products and they have manpower of near 250,000 around the globe. They sell more then one billion products in one day. Mission : Good Food, Good Life. The comapanies main brands are Background It was founded in 1866, by a pharmacist, Henri Nestle. Initially the business was making milk for infants who cannot digest mothers milk. This product was successful and gained a demand very fast. After that Nestle had many merger and acquisitions and it grew in developing countries. Organisational Structure of Nestle Governing body: AGM: Annual General Meeting of Shareholders. Executive Body: Board of Directors There are four committees in Corporate Governance. In Nestle they have Executive Board which mainly consist company executives and department heads. They are responsible for managing the all operations of the company and they are the executives who implement the policies and strategies designed or we can say defined by Board of Directors. Organisation Structure of Nestle: Source: www.nestle.com Nestle Information Policy: Nestle rank first among the ten companies who were assessed for transparency of the information with their stakeholders. Nestle provide transparent information about their Corporate Affairs Department, Board of Directors responsibility for Corporate Affairs. All this information is provided in their annual report which is available on their website. Nestle Vision Statement Nestles aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality. Nestles Mission Statement We strive to bring consumers foods that are safe, of high quality and provide optimal nutrient to meet physiological need. Nestle helps provide selections for all individual taste and lifestyle preferences. They Believe in: A prerequisite for dealing with people is respect and trust. Transparency and honesty in dealing with people are a sine qua non for efficient communication. This is complemented by open dialogue with the purpose of sharing competencies and boosting creativity. To communicate is not only to inform; it is also to listen and to engage in dialogue. The willingness to cooperate, to help others and to learn is a required basis for advancement and promotion within our company Objectives Designing and producing the products of such quality so that they can create value for shareholders and consumers, employees and business partners, and the local communities and national economies in which Nestlà © operates. Not to focus on short term profits, but to develop business for long term. Top priority is consumer. They believe that they cannot exist without their customers. So while designing their products they first think about the need of customer. Generally there are no specific laws and legislation set, rather than the general laws of the company, but still as operation through the globe, that is operating in a lot of different countries, there are rules and guidelines which might vary according to the country and the environment they are operating in so sometime there are specific laws and rules set for those sort of environmental conditions which might vary to each and every country of the members of the staff. They are very conscious on the professionalism that they have as they believe that if the company are professional and that means that follow certain law and ethics and they abide to it, or stick to it no matter what the situation is so that this will help the company to gain good reputation within the employees of the company, they will not hesitate if something is going wrong within the company. Corporate Level Strategy Merger and Acquisition Biggest mergers Drerers Ice-Cream company North Americas largest pet Food company-Rlaston Purina: 11 billion USD Gerber, a brand of Novarits corporation in baby food : 5.5 Billion USD Reason to follow AM strategy are: Diversifying business Expansion of size of company Selling:They sold their milk manufacturing industry BAVI to Anco. Reasons: They can use this money to focus in any other business which is more profitable. Business level Strategy Their main business level strategy is the integrated cost leadership/ differentiation, by producing 10,000 of different products with low cost as compared to others. Recruitment process and Pay Structure at Nestle The recruitment process at Nestle is clearly defined. People with qualities like dynamism, realism, pragmatism, hard work, honesty and trustworthiness. Match between candidates values companys culture. Recruitment for management levels takes place in the head office and all others at the branch level. The existing employees are promoted to higher posts as per the requirements. There are no lateral recruitments. Another source of recruitment is campus placements and human resource consultancies. Pay structure at Nestle Nestle strives to offer fair remuneration. Remuneration level is above the average in industry. The variable component of the salary is comparatively big to reward individual performance. In case of higher management level, the variable part is linked to individual team target achievements People management policies, basic values principles elaborated in Nestle Nestle management leadership principles- The Nestlà © Management and Leadership Principles describe the management style and the corporate values of the Nestlà © Group, specifically in the area of interpersonal relations. Nestle human resources policy- the policies designed for the Nestlà ©s human resources are well defined to the employees with proper guidances and guidelines given to them so that they can operate in the right manner and be more effective and efficient. Nestle people development review-this policy throws light on Nestles culture and core values, different training programs and life of employees after work Nestle: Job Design Selection-Combination of written test, GD interview (Interviews for top management posts). The company incorporates practices like Job Enrichment and Job Enlargement, to motivate employees and to break the monotony of their job tasks. The correspondent herself works in both sales and brand management departments, which is an example of job enlargement Training Programme in Nestle From the factory floor to the top management, training at Nestlà © is continuous. And because it is mainly given by Nestlà © people, it is always relevant to the professional life. Throughout the world, each country runs its own training programmes (e-Learning, classroom courses, external courses), and it has five training centers in France, UK, Spain, Mexico and Brazil. Nestle runs following training programmes- Literacy training Programme: this is run by nestle to improve skills in employees who are given new machines or equipment to work. The objective is to prepare workers to operate new equipment and production methods. This requires the ability to read, write and do basic calculations. This process is part of what is called the Mission-directed Work Team Approach. In addition to increasing productivity, the process helps to empower the teams to take responsibility for their performance and maintain a positive attitude to their work. Nestle Apprenticeship Programmes: It is an intensive four-year programme. Technical classes are given. Apprentices take a series of exams leading to a Technician Diploma or an Advanced Technician Diploma. Local Training Programmes The local training programme means a lot of employees work in the Nestlà ©s, in other words the Nestlà ©s 2/3 of the employees who work for the Nestlà ©s arrange and organise the training programme to share the experience of whatever the problems being faced by each employees and that they are trying to train them in such a manner that when any problem occurs they can themselves be aware of it and can take the right decision when need, these are sort of being run in every different countries where Nestlà ©s operate and it is a unique programme, in other word it is termed as Nestlà ©s people development activities and continuously been followed throughout Rive-Reine International Training programmes: They have allocated different programmes for training different people, they have a specially designed training programmes in which thy run more than 70 courses. Which are around the word and something like 1700 to 1800 manager and senior manager attend this sort of courses this includes from around the world and over 70 to 80 countries are participating in this sort of courses. The staff that is training them is a highly qualified and with a lot of them being those from the Nestles senior managers who have tones of experience and have a lot of expertise in the field and can take care of the precise things that need to be handled, they put their experience into play and train the staff, so that not only the company benefit but also the staff benefit from the training. The sometimes have the top management participating in the programme it might sometimes even include the CEO if the Nestlà ©s who is interested in the Nestle Rewards: Passion to Win awards: These quarterly awards have been institutionalized to reward those who over-achieve their targets. Long-service Awards- To recognize employees who have been with the company for more than 30 years. Nestle Idea Award- It was found from the correspondent that the company institutes Nestle Idea Award every quarter to recognize and award employees who come up with relevant and innovative ideas which have the potential of being implemented at Nestle. For all aspects of Reward Nestle apply the fundamental principles outlined below. There rewards are based on following principles Performance Driven The hard work each employees put in the more are the chances of their getting the reward, reward is strictly based on the way each employee perform. The more the hard work put in by the employees more will be reward, in some sort performance is directly linked to the rewards they are going to earn. In this way they motivate the employees, to get the better out of them, and in way both the company as well as the employees are benefited. The reward they each employees are offered is quite attractive so that the employees get attracted to it and try and perform to the best of their calibre. Inclusive The reward system is unique and it is included for each of the employees and not only the junior manager, it includes all the employees and in that way all are employees are included. Flexible They are more of a sort of flexible on the reward system if the employees are performing and if they want their reward in some other form if it is possible then they might give the reward that the employee asks for and not what they have already decided. Benefits given to employees in Nestle The following benefits are provided to all employees, with no discrimination Leave-Personal Medical (fixed no. per year) Children Education Assistance Scheme Provident fund Retirement Gratuity Scheme Group Insurance Accidental Insurance Scheme Conveyance Reimbursements Employee Relationship Nestle provides a very healthy working environment which is one of the reasons why Nestlà ©s employees state their commitment level to be very high. Employee turnover is less than 5%., which is considered to be very low for a multinational corporation. Nestle has an open culture upward communication especially in case of grievance redressal is encouraged. Work/Life balance is given importance, as illustrated in the Nestle Human Resource Policy document. Nestle Family annual events are organized by their HR department whereby employees along with their families are invited. Emphasis is laid on safety of employees (Nestle Policy on Health and Safety at Work) Referances: Case Study of Nestlà ©: Training and Development http://www.nestlecareers.co.uk/html/benefits-nestle-jobs.htm (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() http://www.oppapers.com/subjects/how-to-meet-physiological-needs-page1.html http://www.blurtit.com/q4289961.html http://www.merisant.com/careers/job_opportunities.html http://www.allfreeessays.com/essays/Nestle/24216.html http://www.allfreeessays.com/essays/Nestle-Mission-Statement/79131.html http://www.research.nestle.com/tools/mission_statement.html http://wiki.answers.com/Q/What_is_the_Mission_Statement_for_Nestle http://wiki.answers.com/Q/Mission_statement_for_nestle http://irenesbakery.com/bakery/index.htm http://kninn.blogspot.com/2009/12/mission-statement-of-nestle-pakistan.html http://sawaal.ibibo.com/personal-finance-and-tax/what-nestle-mission-statement-510970.html http://www.merisant.com/careers/job_opportunities_asia.html

Ginkgo Biloba :: Botany

Ginkgo biloba The oldest known living fossil, more than 5,000 years old is native to China. Ginkgo, maidenhair tree, has an average life span of 1,000 years. The oldest trees are serving in the temples of the Chinese's and Japanese Buddhist monks. These trees are considered to be very sacred to their way of life. One of the traditions is the leaves and fruits have been used as a herbal medicine for over a thousand years. The female tree's fruit is a delicacy in food preparation also. Another reason for their stature in civilization is their ability to withstand many outside influences of nature. A tree in Hiroshima survived the atomic bomb of World War II in 1945 on the 6th of August. A 1 km distance from the center of explosion, it was the first to bud in September of the same year. The tree is now known as the "bearer of hope" for the people of Hiroshima. The temple was built around this mighty tree. The front stairs are divided in half to surround and protect the tree. "Engraved on it "No more Hiroshima" and people's prayers for peace." (1) Also in Japan, a shimenawa (cord of rice straw) is tied around the trunk of the tree to keep off evil spirits, showing how sacred these trees are to their civilization. Ginkgoaceae is dated back to the Paleozoic era. That is over 200 million years ago. The highest diversity of gymnosperms took place during the Cretaceous. The ginkgo was at one point found in numerous places in the world. Fossil records show a decline in the trees around the Tertiary. This is thought to be because of the extinction of dinosaurs, which were the main distributors of the seeds. The first mention in Chinese herbal medicine was during the Ming dynasty in 1436. Ginkgo is recorded as being introduced to the U.S. in 1784. It is considered to be the sole living link between the ferns and conifers. However two species, Ginkgoites and Baiera, of the genera ginkgo are extinct. Ginkgo biloba is the only living species. Although, one of the species thought extinct was found in Vantage, Washington near the Columbia River Gorge. The ginkgo beckii, after George Beck, lives in the Ginkgo Petrified Forest State Park. Structure Ginkgo can grow to be 20 to 30 meters in height and 9 meters wide with a trunk size up to 4 meters.

Television and Media - The Power of Advertising :: Argumentative Persuasive Topics

The Power of Advertising Advertising has an influence on everyone in one way or another, but it especially has had an influence on my children. Catchy jingles, cute slogans, and cartoon characters are all key factors that have hooked my children on certain products. Advertising influences the toys they want, the clothes they wear, and the food they eat. Advertising influences my children's choice of toys. If a television commercial displays children laughing and playing, my children think it must be a great toy, regardless of the type. For example, my three-year-old desperately wants a skateboard for Christmas. Every time he sees a skateboard commercial, he gets excited. He believes that if he had a skateboard, he would instantly have the same fun and skill as the boys on television. He also wants a fingernail kit. He does not know what a fingernail kit is, but he likes the glitter and stickers the commercial shows. The more appealing the commercial is, the more he wants the toy. Another influence advertising has had is on the clothes my children want to wear. Clothes from Wal-Mart and K-Mart are no longer satisfactory. Brand names such as GAP, Tommy Hilfiger, and American Eagle are much more appealing to them. My teenage daughter is constantly looking through catalogs and magazines, examining each outfit down to the last detail. She is continuously wanting to change her wardrobe to keep up with the latest fashion trends and most popular brand names. Of course, clothes endorsed by celebrities are always at the top of her shopping list. Last, advertising influences the food my children want to eat. Cartoon characters are placed on boxes of foods such as crackers and cereal to influence young children. For instance, I was grocery shopping with my young son the other day, and he asked me if I would buy him some yogurt to have for breakfast. I reached for the cheapest brand off the shelf and was about to put it in the cart when he said, "I want the Rugrats' yogurt." I had no idea what he was talking about until he pointed to the shelf behind me. There I saw a six-pack container of yogurt with pictures of Rugrats characters on the label.

Attachment Theory Essay

In this essay I have selected 3 different theories, which will focus on human growth development theories, I will demonstrate my understanding of each theory and explain the psychological disturbances which are linked to each one and demonstrate how these theory can be off use to the counsellor in therapy. John Bowbly (1969) and Mary Ainsworths (1974) known, as the mother and father of attachment theory both became key figures in contributing to child development, with their ideas of personality development, together they changed the views of childcare practice and how mothers, reared their children, his views greatly influenced society, by identifying that a child first relationship was very important as this would effect them for the rest of their lives. Bowlby (1969) and Ainsworth (19740 described â€Å"Attachment as a deep, and enduring bond that connects one person to another across time and space.† (Ainsworth, 1976: Bowbly, 1969), The development of attachment over the last 50 years has also benefited practitioners , nurses parents as it has given them a useful insight into interpersonal relationships and the understanding that pass negative experiences with care givers is damaging to a childens emotional and psychological we’ll being. Attachment theory has been proven to be very effective method used in psychotherapy because it is a very useful tool for counsellors, as it helps the counsellor to focus on relevant information and tells them what to look for descriptions of characteristics and can predict certain behaviour in certain settings, This theory can also help to identify problems and it can help to assist clients in effective modification of their behaviour , thoughts, how you react emotionally to things and events and interpersonal relations as it serves as a foundation for understanding the development of ineffective coping strategies and the underlying dynamics of the person emotional difficulties, Bowbly,(1907) was the first psychologist to draw on ethology concepts from animals and applied the same principle to humans ,The main focus of his work  was based on the focus of attachment, and the effects of separation and loss, he proposed that all babies were born with a inborn instinct to connect with their parents and maintain close proximity to enhance survival to ensure reproduction. based on extensive research Bowblys (1969) suggested that if human failed to attached to their care give between the ages of 6-2 years they would not develop emotionally or psychology healthy whilst they continued to grow which would effect them later on in life, Bowbly (1969),also stated to make human development possible the infant and the young child should experienced a warm intimate and continues with their parental figure , he posed that a mother should be able to be in tune with their childs needs and respond apprioaraly as failure to do, could have devasting effect later for the child† (bowlby 1951 p.13( david wallen) Bowbly(1969) attachment theoy implies that it is the way in which the child was handled by their primary care giver that helps to form the child personality, he proposed that this is how the child develops their internal working model, which can be positive or negative which helps then to relate to other in the world as they grow older. Bowlby 1969) described these attachment behaviours, as a secure attachment, insecure attachment and disorganised attachment , he stated that children generally displayed protest, despair or detachment when separated from their parents, Mary Ainsworth (1997), a psychologist, that was a student of Bowlbys (1969), later expanded and tested his idea, whereby she took part in her own empirical study called the strange situation, whereby she proved Bowlbys(1974) attachment theory correct alongside some new concepts of her own, after carrying out her study in America and Uganda on babies from 12-18mths that were separated from their mothers for 3 minutes, based on her findings, she proposed that there was four different types of attachment behaviour that the infant displayed their fore classified four different categories, (expand) secure attachment , anxious -avoidant and anxious ambivalent, and disorganised attachment. Ainsworth (1974) findings revealed that children that fell into the secure attachment category were raised by sensitive mothers that responded promptly to their child needs, † â€Å"the mothers day in day out responseness had given them faith in her as a protector† (ainsworth1974) p.g 55 concepts and application). mothers that fell into the avoidant category were reported to be inhibited in expressing or showing any comfort or emotions to their children, their fore is seen as not ready and available for the child, mothers that fall in the ambulant category were described as unpredictable and occasionally available, and the child as either passive or angry.as a result of parenting. and finally a mother from the disorganised attachment, main prosed that infant disorganisation is the outcome not only of interaction with parents whose anger and abuse is self evidently frightened (main&hesse 1912) This theory can help the counsellor to become aware of all the different types of anxieties and disorders that their clients may be facing theory it serves as a map, which offers insights into different types of relationships , effective coping strategies and the underlying dynamics of the persons emotional difficulties , it also helps the counsellor to understand the strategies that many individuals use to get their unmet needs met which sometimes result in them becoming more distressed than before  conclusion  Symond Freud, John Bowbly and erik Erikson all belonged to the same school of thoughts and studied human growth and development pschology for many years and have all contributed different ideas in regards to child development.

“A Rose for Emily” Plot/Structure Essay

The plot of â€Å"A Rose for Emily† separates from the structure of most short stories by not following the normal chronological order. William Faulkner uses flashbacks to give a better understanding of the internal conflict between the protagonist, Miss Emily, and society. The nonlinear plot structure of â€Å"A Rose for Emily† gives life to the story and creates a different way of comprehending the narrative by keeping the reader confused on what exactly is happening. Faulkner begins the first section in present time, giving a recap of Emily’s life as the local townspeople attend her funeral. The funeral is held at her home, which no one had entered for over ten years, drawing the entire town to attend. The second section uses flashback, describing a time thirty years early, when Emily refused an official inquiry when the townspeople detect a powerful odor coming from her property. This all occurred after her father’s death and the man who people believed Emily would marry, disappeared. The town community begin to pity Emily, recalling when her aunt went insane. Another flashback occurs in section three, recounting when Miss Emily first began seeing the man people believe she would marry, Homer Barron. As their relationship continues, the sections ends with Emily goes to the drug store to purchase arsenic. In section four, Faulkner describes the reactions of Emily buying arsenic. Many believed that she was going to use the poison to kill herself, making her possible marriage to Homer seem unlikely. The women of the town insist that the Baptist Minister talk some sense into Emily; he does, never speaking of what happened but refusing to go back their again. His wife writes to Emily’s cousins who come for a extended stay. Emily purchases a  toilet with Homer’s initial which ignites rumors that the couple’s marriage was back on. Homer is absent from town, believed to be preparing for Emily’s move or avoiding her cousins. Homer reappears one evening but is never seen again. Refusing to leave her house, Emily grows plump and gray. Her door remains closed to outsiders besides an occasional china painting lesson. The short story ends in section five, returning to the present where the townpeople open a sealed upstairs room in Emily’s home. The room is frozen in time, with items of wedding laid out. The corpse of Homer Barron is stretched out upon the bed, along with a strand of Emily’s hair and indentation of a head on the pillow beside his body. â€Å"A Rose for Emily† plot structure keeps the reader interested while confused from the beginning to the very end. The narrators does wonders on making the nonlinear plot structure confusing yet comprehendible.

Police Brutality Essay Essay

Introduction: Studies has shown that police are more likely to abuse blacks rather than whites and this is caused by racial profiling. But through the history of police brutality, police brutality was first used after a police officer was described beating a civilian in 1633. Police brutality is the abuse of force and it is usually through physical. But there are other ways to abuse which are verbally and sometimes psychologically and this is done by a federal or state authorities which are the police officers. The history of police brutality has been a cycle and the phrases are actually violence, corruption and improve on what is wrong. These has been a cycle for many years through police brutality. Police brutality exists in many countries and not only in the US. African American are always targeted as â€Å"bad† people and this also proves that there are inequality within the black community and the world. There are also certain misconducted forms of brutality but some of these are reall y common in our society which are racial profiling, corruption, false arrest and inserting fear into civilians. There are many other cases that were actually targeted mainly on blacks and this causes unfair justice. Police’s agenda is to basically fight and protect civilians as well as being the peace keepers and never being the one that harm any civilians without proper approval or warrant to an arrest or to an even greater extend which is physically, verbally or psychologically harming the opposed civilian on the mistake he/she has done. Police are the ones that set an image towards the society so that people can actually follow them and think they are doing the right thing, however it is a really disturbing matter knowing that police does racial profiling especially compared to whites and blacks. And therefore, this research paper is about police will most likely be more crucial to blacks compare to whites and this is known as racial profiling. Police brutality and racism in the US Police brutality and racism has played a big role in degrading the safeness of US as well as degrading the reputation of the authorities through these problems, there are significantly huge amount of statistics reports on police brutality. Even though these cases are brought up to court, out of  5986 reports only 33% went through conviction and 64% received prison sentences. American police officers have used lethal weapons to kill more than terrorist did since the Vietnam War. And at least once a year, there is always a person beaten by a Police Officer. And this is always shown as abusive of authority. Although committing a crime is illegal, police have no rights to abuse their rights through physical or verbal actions. Although physical abuse brings physical pain and such but verbal abuse has actually proved that it would be more harmful to that victim. As in one of the cases, a police officer actually insulted the victim till the victim killed himself out of anger. Words can actually mean a lot towards a human being and police officers think that they won’t be charged with any offense through insulting verbally instead of physical abuse can actually cause problem towards these police officers. According to a research, every year about 261 police officers are involved with police brutality and only about 27 percent of these victims are involved in law suits. In many cases, majority of these victims are actually African Americans that were abused by the law that are supposed to protect them. And the research also shows that there is a result of 382 deaths out of 5986 reports. Other than the statistics, there is also a few groups of people which are elderly, drug addicts, female and weak people. Police would take advantage of this to brutalize them while inserting fear in them through threatening for an example, police officers might threaten them about their family members and if they were to report anything the police officer would arrest or treat their family members the same way they were being treated and this would definitely insert fear into the victims. That is why some cases were reported as fake issues because victims themselves do not want to admit the truth being worried of being physically or verbally abused again. Overall, if a police officer was found abusing a victim, their rights as a police would probably be revoked and only prison sentence up to 14 months averagely and this is unfair to all the other crime offenders as well as the victims because 14 months is a really short time which these victims might be abused once again when these police officers are discharged from their duty and/or the prison. Racial profiling in the US among police officers There are a lot of known cases of police brutality especially on blacks on racial profiling. But according to an article in 2012, a black person is killed by a security officer every 28 hours. As it was also stated in this article, that African-Americans are about 13.1% of the nation population but it has nearly covered 40% of the prison’s population. Also, blacks sometimes do sell drugs and is the same as white but they have a higher percentage of getting arrested for drugs than whites and this is racial profiling. Black offenders also definitely receive a longer sentence compare to white offenders. Other than that, most of the blacks killed were unarmed, which according to the report, 44% of blacks was killed even though there was no sign of weapon. 27% deaths are claimed that the suspect had a gun but there was no prove to this. 2% had small weapons such as knifes, big scissors and cutters or any other similar weapons, and only about 20% had guns or deadly weapons. Most off icers that killed blacks claim that they were afraid and they were trying to protect themselves so they have been force to open fire. These police officers open fire if they feel like they are being threaten, for an example, the suspect running away from the cops, driving towards to cops or getting something from their waist. Police officers do not conclude if the suspect does have a weapon or not and yet just use deadly force to solve the issue. In one of the known cases of an African American getting shot by a police officer, the suspect name is Oscar Grant 22 year old, and was shot by Johannes Mehserle a police officer. The police officer claimed that Grant had a gun even though Grant was subdued by other officers which is not justified because Oscar Grant was already being subdued by other officers and yet Johannes Mehserle still fired his weapon at Oscar Grant. A few other examples of African American being assaulted without justified reasons are Rodney King, Sean Bell, and many other more. Rodney King was drunk on that night on March 2, 1991. He was speeding on the freeway and that was when the police officers attempted to pull him over, but Rodney King resisted. Once they manage to get Rodney King out of the vehicle, a group of officers tried to subdue Rodney King and used taser as well. Rodney King was kicked at the head and also was beaten with nightsticks. But lucky enough, King’s injuries wasn’t really serious but it left him with a couple of bruises and also a facial fractured bone. Sean Bell was killed by a police undercover team which fired 50 times at the car Bell and his friends  were riding in, it happened outside a strip club because he was having his bachelor’s party on that night. A police officer actually overheard that the friend talking about getting his gun, so in order to prevent the shooting from happening, the police officers opened fired at the car. And that was when Sean Bell passed away immediately on the scene. The detectives were not charged guilty of manslaughter on that night. And these are some of the cases African American’s are actually facing and this is why US should enforce a heavier rule on racial profiling. Actions of police brutality on selected victims through racial profiling The actions that were used on blacks were more crucial compare to whites such as verbal persuasion, unarmed physical force, force using non-lethal weapons, force using impact weapons and deadly force. There was a case which verbal persuasion actually lead the victim to committing suicide out of anger that has stated and it was cause by a police, these African Americans were often called nicknames like â€Å"nigger†, â€Å"negro† and many other nicknames. This can cause an impact on how they feel, it will never be shown through physical but always inside them. That is why verbal persuasion is really negative towards a victim. Unarmed physical force can cause external damage but actually, also internal because you would feel the depression on African American are seen as a minority and they know that their race will be discriminated against. As seen in some cases, African American was treated more crucially than whites, in one of the case, the black refused to go into the officer’s lunchroom and the next thing he knows is his head smashing through a plate glass window. If it was a white, it is really obvious that the police would allow him to stay outside the lunchroom and wait for other procedures. Non-lethal weapons that were used on blacks are more crucial, blacks were Taser multiple times which causes a great pain to them and in one of the cases recently, the victim was Taser to death. Force using impact weapons has also been an issue towards African American, in Walmart US, an African American went to pick up a bb rifle and he was just waving the gun around, after that the police came and ask him to disarm the gun as not knowing that was just a bb rifle. Regardless, the disagreement from the police, the police shouldn’t have fired a fatal shot on the victim and why  is the victim shot holding a bb gu n in a bb gun store. Conclusion In conclusion, the research has shown that police are more likely to be crucial towards blacks rather than whites and this is caused by racial profiling. As from the research above, we can conclude that police has been crucial towards African American. But we should also improve the systems that US is using which is actually people’s mind set. A simple thing can become a great problem, especially in racism police should not be bias about a crime which is done by a certain race but putting all the races together as one. Police’s job description is to fight justice and bring peace to civils and not being the one breaking the law. It will never be a good image towards civils. Solutions can be implemented through federal authorities, by ensuring that abuses such as torture, excessive amount of force will not happen and these officers that had broken the law should be accounted for and be brought to justice. Like some of the cases, the jury would say that the police is at his/her rights and only have a prison sentence up to 14 months average. This encourages police to not be afraid because it would only be a short time for sentence and be daring to do what is right. This would also influence the new police candidates that assaulting would not get them into a really big problem. The federal authorities should also implement solutions such as recording the actions a police officer used through a camera or being supervised by the team leader. Street cameras are really important for this matter which they can always refer back to the scene and watch how the victim was treated by police officers and this would definitely make US a better place instead of discriminating the minorities which is the African American but these solution applies to all the races but specifically for African American in order for them to be able to live equally like all the other races without any misjudgment or discrimination through racial profiling. References 99 Percent Of Police Brutality Complaints Go Uninvestigated In Central New Jersey: Report. 2014. 99 Percent Of Police Brutality Complaints Go Uninvestigated In Central New Jersey: Report. [ONLINE] Available at: http://www.huffingtonpost.com/2014/01/07/police-brutality-new-jersey-report_n_4555166.html. [Accessed 26 October 2014]. 4 Unarmed Black Men Have Been Killed By Police in the Last Month | Mother Jones. 2014. 4 Unarmed Black Men Have Been Killed By Police in the Last Month | Mother Jones. [ONLINE] Available at: http://www.motherjones.com/politics/2014/08/3-unarmed-black-african-american-men-killed-police. [Accessed 26 October 2014]. How Often are Unarmed Black Men Shot Down By Police?. 2014. How Often are Unarmed Black Men Shot Down By Police?. [ONLINE] Available at: http://www.dailykos.com/story/2014/08/24/1324132/-How-Often-are-Unarmed-Black-Men-Shot-Down-By-Police#. [Accessed 26 October 2014]. Ferguson police committed human rights violations during Michael Brown protests | Daily Mail Online. 2014. Ferguson police committed human rights violations during Michael Brown protests | Daily Mail Online. [ONLINE] Available at: http://www.dailymail.co.uk/news/article-2806085/Ferguson-police-committed-human-rights-violations-Michael-Brown-protests-Amnesty-International-claims.html. [Accessed 26 October 2014]. Police brutality | Law Teacher. 2014. Police brutality | Law Teacher. [ONLINE] Available at: http://www.lawteacher.net/criminology/essays/police-brutality.php. [Accessed 26 October 2014]. The Color of Justice – Constitutional Rights Foundation. 2014. The Color of Justice – Constitutional Rights Foundation. [ONLINE] Available at: http://www.crf-usa.org/brown-v-board-50th-anniversary/the-color-of-justice.html. [Accessed 26 October 2014]. Presentation to Hearing on Police Brutality & Misconduct – Richie Perez.

Technology and Communication

We know that communication is important in every part of our lives and technology is forever changing the different ways we are able to communicate. Because technology is continuously being advanced the way people communicate in the criminal justice system must evolve to keep up with the current trends. It is important that we keep up with the changing technology in regards to communication because effective communication is the direct result of a successful investigation. The communication capabilities of specialized data bases within the criminal justice system have been affected in a huge way by technology. Some of the current technologies used in the criminal justice system today are mobile data terminals, automated fingerprint identification system (AFIS), live scan, facial recognition, and iris scan. The two modern technologies that will be discussed are the automated fingerprint identification system and facial recognition. The positive and negative effects of AFIS and facial recognition will also be discussed. Fingerprints and facial characteristics have been used by the criminal justice system to indentify criminals for several years. The patterns found on a person’s fingers and unique features found on their face have several distinguishing characteristics that separate them from the rest of society. These two systems, though effective have been known to take hours or even days to come up with results. Because time is so valuable to the criminal justice system these comparisons need to be done expeditiously because in many cases the time it has taken to match a set of fingerprints to a single person has been the difference between life and death for the accused. Modern technology has helped in a huge way to speed up this comparison process and has resulted in the setting free of wrongly accused persons and the locking away of the guilty party. Let’s break these two systems down starting with AFIS. AFIS is basically a database where mass amounts of fingerprint images have been stored after being collected from several different sources. There are two different types of sources, known and unknown. Known sources are fingerprints that have been collected from law offenders, military personnel, police officers, banks, and more. These fingerprints are normally collected when a person is hired by a company or agency that requires a background check as a part of the hiring process. The most common unknown source is those prints collected at a crime scene to be compared with known samples, also known as latent prints. Each set of fingerprints have their own distinct patterns which are determined by a technician that enters them into the database. â€Å"Each fingerprint image is ‘filed’ based on its pattern type. † (Ridges and Furrows. 2004. Par. ) By doing this it speeds up the process because it helps to eliminate all the prints that do not have a similar pattern type in comparison to the sample. Once the matches are made using the database they are reviewed one more time doing it manually and if a match is made those prints are used to identify individuals. It is very important that the matches found by the computer database are manually reviewed to ensure an exact match. Facial recognitio n is also a very important aspect of communication in the criminal justice system. Facial recognition is known as â€Å"the automatic recognition of a person using distinguishing traits. † (Woodward et al. 2003. P. 1) Criminal justice professionals load photographs into computers and use these photographs to compare facial characteristics in an effort to make potential matches. There are also those who have acquired the talent of creating sketches of suspects from a description given by a witness. These sketches are then used in place of a photograph to obtain a positive match. The first step in this process is to capture the image either by camera or sketches. The second and third steps are to identify the face seen in the image and extract several features to create a template that can be used to make a match. The fourth step is to take the templates and make comparisons that will eventually lead to potential matches. There are several features found on and or around the face that make it possible to make a positive match. Some of these features are likely to change and others are not. Those features that are not likely to change are scars, moles, burns, and bone structure. There are also those features that could possibly change, one of which is tattoos. The only real similarity between the use of facial recognition and finger prints is that they must be manually compared to obtain the highest percentage of accuracy. Using both the database and the naked eye will eliminate all chances of misreading the results in most cases. As beneficial as these new technologies are there are always positive and negative effects to everything in life. The biggest positive effect that AFIS and Facial Recognition have on the criminal justice system is that they save large amounts of time during an investigation. Technicians are able to save large amounts of information to these databases so that when they process a search for comparison the computer does most of the work by eliminating all of the samples that are far from being the correct match and leaving only those samples that could possibly be the correct one. These databases also reduce the amount of human error that can occur when trying to make a match. The job of operating these databases can be extremely stressful and technicians tend to get rushed as a result of this stress and overlook things that may have lead to the result they were looking for to begin with. Now let’s go into the negative effects of these technologies. We know that as humans we are imperfect and anything created by humans has the potential to fail at any given time. It is also widely known that computers and servers use large amounts of electricity and have the potential to heat up very fast. If these data bases exceed the allowed temperature at any given time they will go down and this will result in the slowing down of any investigation that may be going on at the time. Another negative is the fact that these databases do not come with all of the information already installed. Uploading all of the samples takes a substantial amount of time and use of funds that could be used for the completion of other very important tasks. One last negative is the fact that these systems not only cost money to buy and operate, but people must be trained and paid to keep these databases up and running at all times so that progress does not stop in any form. Having well trained technicians is the most efficient way avoids having to deal with any of these negative effects. If the decision had to be made as to which one of these two databases contained the most reliability it would have to be the automated fingerprint identification system. I say this because we know that there are other technologies out in the world that can be used to make those technologies used by criminal justice professionals less effective. The technology that is being referred to is plastic surgery. It is possible for a person to have their facial features altered in such a way that they cannot be identified as who they truly are through the use of facial recognition databases. As for fingerprints, the only way that they can be altered is if a person were cut or burned so badly that scaring resulted. There have been several attempts by people over the years to erase their fingerprints, but these attempts have been unsuccessful. Fingerprinting has also been around a lot longer than facial recognition and has been proven to be more accurate than facial recognition. As we know technology is always changing as technicians find new ways to improve the systems that these databases run on. As technology improves the accuracy of AFIS, Facial Recognition, live scan, iris scan, and mobile data terminals will also improve. One thing to remember is that information must be manually uploaded into these databases so that they can be saved for current or future use. Another thing to remember is that when a potential match is made by using any of the before mentioned databases they must also be manually checked for accuracy. The reason for this is that the odds of two people having identical features is very low which means that results are not guaranteed to be perfect. The best way for agencies to ensure that these databases are used to their full potential is to continually train their technicians on the latest technology and keep the databases current. References Ridges and Furrows. (2004, April 15). Ridges and Furrows – AFIS Page. Retrieved April 5, 2010, from http://ridgesandfurrows.homestead.com/afispage.html Woodward, J., Horn, C., Gatune, J., & Thomas, A. (2003). Biometrics: A Look at Facial Recognition. Retrieved April 5, 2010, from www.rand.org/pubs/documented_briefings/DB396/DB396.pdf Hayeslip, D. (2008, February 1). Evaluability Assessment of Mobile Automated Fingerprint Identification System (AFIS). Retrieved April 5, 2010, from www.ncjrs.gov/pdffiles1/nij/afis.pdf Lennard, C. J.  ().  The Thin Blue LIne.  Retrieved from http://www.policensw.com/info/fingerprints/finger15.html