Sex and Violence - 1805 Words

Sex and Violence Paper Michael Wright Com/340 June 29, 2015 Leigh Pethe Sex and Violence Paper People should mull over every dissimilar dynamic involved prior to setting their sight on the reasoning when they decide whether or not movies, television and video games have any effect on young people. It may possibly be an exhilarating or an extremely exasperating experience. It all depends on the way people try to tackle this concern. People ought to use all the data at their disposal and follow the instructions prior to looking for that ideal resolution. All through this essay, people can gain familiarity, information and examples on the way young people are affected by sex and violence. Many of the likely victims are immature and†¦show more content†¦This may ensure a positive outcome, most definitely with individual cases. â€Å"There are a number of ways parents can limit their children’s exposure to violence. Restricting the amount and types of programs children watch is probably the most effective and common means of mediation. However, there are also strategies that are specifically appropriate for adolescents† (Josephson, 2011). Therefore, eliminating movies, television and video games completely is not a solution, but since adolescents are at home when viewing them, perhaps creating parental controls will make it difficult to watch sex and violence. If parents take the time and research or even create a list of questions with possible issues that stem from adolescents viewing sex and violence constantly, they can use this as a guideline to support their fears and interests. Researching this information today, parents can receive a substantial amount of feedback from friends, family, professional agencies even from other adolescents. Parents tend to wish they could recognize and evaluate problems that have already come to light, which is only because they would like to be able and change the outcome. â€Å"American adolescents spend an average of 6 hours and 32 minutes each day using media (television, commercials, videos, movies, video games, print, radio, recorded music, computer, and the Internet). This is more time than they spend on any other activity, exception ofShow MoreRelatedViolence And Sex On Television898 Words   |  4 Pages Violence and Sex on Television: Effects on the Younger Audience In today’s society, the media is used greatly for communication, advertisement, information, and for numerous other reasons. The world has evolved by technological advances as well as by the type of content that is put out on the internet, radio, and especially on television. In particular, violence and sex are two of the most controversial content types that have been recently used loosely in the present as compared to theRead MoreViolence and Sex in Advertising2235 Words   |  9 PagesVIOLENCE AND SEX IN ADVERITISING Violence and Sex in advertising is a controversial issue in American society. Some think that this type of advertising is not an issue while others believe it can be a major issue. While most people know what violence and sex in advertising contain, I believe it’s important to define what it really is. Violence and Sex in advertising can be defined as any advertisement that depicts some type of nudity whether is be partial or complete while also insinuating someRead MoreSexual Violence And Sex Violence960 Words   |  4 Pageshappening in today world about sexual violence and see how relates to me. This paper will allow me to have a better understand how society views sexual violence and what is being done about it. Though, there are many laws and regulations, having an understanding of how a victim is viewed in a justice system and how our culture has influenced sexual violence. Central Research Questions/Problems In this research paper, I will be looking about how sexual violence is portrayed through the lenses of classRead MoreSex and Violence in Media2268 Words   |  10 PagesSex and Violence in Media In todays society, sex and violence is practically in every movie you see. Most box office hits are filled with a variety of violence, like the Matrix or a variety of sexual content, like American Pie. The violence and sex content in these movies make it appealing to viewers, especially young audiences. But, the effects of watching these movies could be damaging, especially if the child is not being supervised while watching these movies. Sigmund Freud had his views onRead More Sex Violence in the Media Essay1329 Words   |  6 PagesSex Violence in the Media On February 1, 2004, millions of Americans sat down around their television sets with their family and friends to watch the biggest sports event of the year: Super Bowl XXXVIII. Inside the Reliant Stadium of Houston, Texas, the New England Patriots beat the Carolina Panthers 32-29 in one of the closest games in recent history; but this year it wasn’t the football game or even the commercials that had people talking. It was an incident that occurred during the halftimeRead MoreSex Workers and Violence Essay917 Words   |  4 PagesIt is self-evident that financial reasons for sex work are most prominent. Surprisingly near to 40% indicate that they like this kind of work. About one-third of the women are offering sex services for altruistic reasons, as they want to help. Thus, sex work obviously also serves very personal reasons; sex work can enhance self-esteem, allow the person to be their own master give a feeling of power (pg. 149). In a study performed by Koken (2012), the researcher approaches prostitution as a form ofRead MoreSex And Sexuality, Violence, And Inequality1712 Words   |  7 PagesThroughout history, sex and sexuality have been the spotlight of discrimination, violence, and inequality. In recent years, Uganda has been a main focus of such issues. Within Uganda, problems of disease and poverty have overshadowed the significant issues of lesbian, gay, bisexual, transgender, and intersex (LGBTI) rights in the past. With political and social institutions that are anti-LGBTI, many actions including the most recent anti-homosexuality law, have worked to rid the country of theseRead MoreMovies Control: Sex and Violence1436 Words   |  6 Pagesinfluence than ever on what the public believes and accepts. Research shows that the amount and realism of violence and sex in movies has skyrocketed, influencing the views of our generation. However, little to no attention is placed on the effects of movies on our views of racism, sexism, classism, and heteronormativity. Before watching a movie, you can get a general idea of how much sex and violence it will contain, in order to decide if it is appropriate for you. However, how can one tell if a movieRead More Sex and Violence on Television Essay2135 Words   |  9 PagesSex and Violence on Television   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since its inception, television has been the center of controversy. Often it has been viewed as being extremely detrimental to society, and because of this, it is often referred to as the Boob-tube or the Idiot-box. So what makes television so detrimental? - The content (or in the opinion of many) the lack thereof. It is said that television has caused the rotting of our minds, that it depreciates the imagination and contributes to laziness. ButRead MoreSex and Violence in Romeo and Juliet1844 Words   |  8 PagesWith Love, Comes Great Violence â€Å"I fear this but a dream, too sweet to be substantial,† are the soft words uttered from star-crossed lovers caught in the chaotic instability that permeates Franco Zeffirilli’s Romeo and Juliet (1968), Baz Lurman’s Romeo + Juliet (1996), and John Madden’s Shakespear and Love (1998). Although there are significant differences in each movie’s portrayal of Juliet and her Romeo, they accurately depict Freud’s ideas concerning love and human tendencies. In â€Å"The Einstein-Freud

Understanding Calorimetry to Measure Heat Transfer

Calorimetry is a method of measuring  the heat transfer within a chemical reaction or other physical processes, such as a change between different states of matter. The term calorimetry comes from the Latin calor (heat) and Greek metron (measure), so it means measuring heat. Devices used to perform calorimetry measurements are called calorimeters. How Calorimetry Works Since heat is a form of energy, it follows the rules of conservation of energy. If a system is contained in thermal isolation (in other words, heat cannot enter or leave the system), then any heat energy that is lost in one part of the system has to be gained in another part of the system. If you have a good, thermally-isolating thermos, for example, that contains hot coffee, the coffee will remain hot while sealed in the thermos. If, however, you put ice into the hot coffee and re-seal it, when you later open it, you will find that the coffee lost heat and the ice gained heat...and melted as a result, thus watering down your coffee! Now lets assume that instead of hot coffee in  a thermos, you  had water inside a calorimeter. The calorimeter is well insulated, and a thermometer is built into the calorimeter to precisely measure the temperature of the water inside. If we were to then put ice into the water, it would melt—just like in the coffee example. But this time, the calorimeter is continually measuring the temperature of the water. Heat is leaving the water and going into the ice, causing it to melt, so if you watched the temperature on the calorimeter, youd see the temperature of the water dropping. Eventually, all of the ice would be melted and the water would reach a new state of thermal equilibrium, in which the temperature is no longer changing. From the change in temperature in the water, you can then calculate the amount of heat energy that it took to cause the melting of the ice.  And that, my friends, is calorimetry.

You Cannot Trust Fast Food Companies - 679 Words

We have all seen those advertisements that show glorious looking hamburgers that look like are simply exploding with tasty goodness, but how many times has our food actually looked like the advertisement? In my experience, that number would be zero. These advertisements are meant to trick our minds into thinking fast food is much better than it is in reality. Although, this argument could be made about just about any company in this age of brand personification, but just because other companies do this does not mean its ethically sound. In addition to that fast food is an item that is potentially harmful to ones health so there is a difference between Nike running an embellished advertisement and a fast food chain running an†¦show more content†¦Ã¢â‚¬Å"Fast Food Nation† references a discontinued advertisement run by the cigarette manufacturer Camel, which displayed a hip, cartoon camel that was used to sell cigarettes. â€Å"Fast Food Nation† states,  " a 1991 study published in the Journal of the American Medical Association found that nearly all of America’s six-year-olds could identify Joe Camel, who was just as familiar to them as Mickey Mouse† (Schlosser). â€Å"Fast Food Nation† talks about another study that found one-third of the cigarettes illegally sold to minors were Camels. Children are very easily influenced and fast food companies are quick to take advantage of this fact. (Sclosser) Companies take advantage of children for a couple of reasons with the first being the advantage of brand recognition or â€Å"branding†. When we are young we make strong connections to things that influence us, such as the comfort a McDonalds hamburger may bring. Companies know this and by creating a fun atmosphere that is kid friendly they can create this connection that can last for a lifetime. Fast food restaurants use kid friendly items such as the playland, kids meal, and toys that come with the kid’s meals. Inventions such as these were created to draw the easily appeased mind of a child into the restaurant. Children are an easy target for fast food companies to prey upon, which makes fast food companies extremely eager to utilize this. As theShow MoreRelatedRhetorical Analysis On Advertising884 Words   |  4 Pagesfrom producer, Rhetoric is the art of persuasion. These two types of persuasion are have created a strategy that a lot of companies in societie s today are using it. One of the most famous companies that’s using it is McDonalds. McDonalds is one of the most popular(well-known) fast food companies on the world. It is known to its French fires and Hamgures Its main goal is to serve food with good standards and ensure customer satisfaction. McDonalds have Highly achieved sales of products and services isRead MoreAdvantages And Disadvantages Of Being An Ethical Business1578 Words   |  7 Pageswhat is morally right. If you’re an ethical business then you would have a slight edge over your competitors, who aren’t ethical. As trust between the customers and the shop develop and they remain loyal to the business even during difficult period. This establishes a new kind of customers even if they aren’t a lot of them, customers who could always continue buying from Mc Donald as they learn to trust ethical brands sold by the company. However, being an ethical business would cost a business moreRead MoreO besity: Americans Need to Lose Weight Essay812 Words   |  4 Pagesof high calorie foods consumed every day.† It is obvious that obesity is becoming a real issue because of food. Also, obesity is not only about the outlook, it has a serious comorbidities like diabetes, hypertension, cancer, elevated cholesterol, cardiovascular disease, heart attacks , strokes, and other chronic diseases. But whose fault is this? Can we only blame people for their choices? Or can we blame lie government for not strictly regulating portion sizes, fat content, and food labeling? If theRead MoreReasons Behind Panera s Continued Growth And Success1333 Words   |  6 PagesPanera Bread. Panera Bread in 2014 was widely regarded as the clear leader of the â€Å"fast casual† segment of the restaurant industry. Panera Bread is in the â€Å"fast casual restaurant† industry. This industry focuses on restaurants filling the gap between fast-food outlets and casual, full-table service restaurants. It provides quick-service dining (much like fast-food) but the industry distinguishes enticing menus, higher food quality, and more inviting dining environments; typical meal costing $7-$12 dollarsRead MoreEssay on Local Food vs Globalization1326 Words   |  6 PagesFood products of giant multinational corporations such as McDonald’s have huge impacts on people’s food preference since fast food became so popular and is familiar all over the world that people’s food preference are often set by their eating experience of the fast food in their childhood. For some people, the fast-food tastes become the standards. On the other hand, more high-graded restaurants that serve local specialties with the local ingredients receive stars on the Michelin and other restaurantRead Mor eStarbuckss Strategic Game Plan1338 Words   |  6 PagesOne company that has been particularly successful in creating an overall company image in my option has been Starbucks. They have been able to maintain a dominant position in today’s market. Where in the morning most of our society needs a good cup of coffee in order to start their day. At one point, we looked at Starbucks as a high-end marketer. A sort of club to belong to. However, things managed to change in the recent years where a 4.00 cup of coffee was becoming a luxury items. This becameRead MoreWhy Is A Firm s Corporate Reputation Important?900 Words   |  4 Pagesis a firm’s corporate reputation important? Explain how a company can quickly lose their positive corporate reputation. How can a company regain a positive reputation after it has been tarnished? A firm’s reputation is important because it is the description of the overall company. For a company to be successful it needs a good reputation where stakeholders can put and trust their money into the company, and where customers can trust buying products or services. The reputation of a firm enhanceRead MoreThe Consumer Rights Day By John F. Kennedy1332 Words   |  6 Pagesservices consumers can trust, what happens to the data they share online and what consumers’ rights are in relation to digital products. 4. The sheer pace of change is also a challenge. Whereas the telephone took 75 years to reach an audience of 50 million, Facebook took one year, and Instagram took just 6 months. A 2015 poll of CI Members suggested that in many countries regulation was failing to respond fast enough. 5. The theme advocates for commitment by businesses in fast food trade to make a globalRead MoreGenetically Modified Foods ( Gmfs )1175 Words   |  5 PagesRussian scientist by the name Andrei Nikolaevitch Belozersky isolated the Deoxyribonucleic Acid (DNA) strand. From that point on, leaps and bounds have been made to manipulate the DNA of different organisms, including the food we eat. During the early 1990s Genetically Modified Foods (GMFs) and Organisms (GMOs) were introduced to the public. At first, GMOs were not successful, but that changed quickly, when scientists genetically modified cash crops. Once scientists could modify crops like corn, cottonRead MorePanera Bread Company Case Study1302 Words   |  6 Pages Introduction Panera Bread Company is a healthy up and coming business that is only continuing to grow. However, with the following recommendation Panera Bread could become and even bigger success and see more expansion. With everything from culturally diverse foods, larger dining areas, and customer survey programs Panera Bread Company can out run its competitors and stay on top for years to come. Mission Statement Panera Bread Company has not done a very well job of living up to their mission statement

Human Trafficking Conceptual Issues, Current Debates,...

Biljana Meshkovska, one of the authors of the article Female Sex Trafficking: Conceptual Issues, Current Debates, and Future Directions, reports, â€Å"According to this United Nations protocol, human trafficking is the recruitment, transportation, transfer, harboring or receipt of persons, by means of threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation† (381). She records that 600,000 to about 800,000 females, males, and minors can become victims yearly (384). Sheldon Zhang, author of the book Smuggling and Trafficking in Human Beings: All Roads Lead to America, states, â€Å"North America led the world in absorbing large numbers of immigrants, at a rate of 1.4 million annually, followed by Europe with an annual net gain of 0.8 million. At the country level, the United States has the largest number of immigrants, with 35 million, followed by the Russian Federation with 13 million and Germany with 7 million† (3). Human Trafficking is growing around the world, and the most common three types are sex trafficking, forced labor, and debt bondage. Heather Smith, author of the article Sex Trafficking: Trends, Challenges, and the Limitations of International Law, records that human beings are illegally transported from various frontiers. SheShow MoreRelatedSelling Human Organs10012 Words   |  41 PagesTERM PAPER RESEARCH : Selling Human Organs ARTICLE 1 : Should people be allowed to sell their organs? Currently, exchanging organs for money or other valuable considerations is illegal, but some members of the medical and business communities would like to change that. One of those is the American Medical Associations influential Council on Ethical and Judicial Affairs. Convinced that the balance of moral and ethical concerns favors the ability to sell organs, they would like the laws to changeRead MoreCritically Discuss What Howard Parker Et Al (1998) Mean by the Normalisation of Recreational Drug Use. How Convinced Are You by This Explanation of the Contemporary Drug Situation?3093 Words   |  13 Pagesaspects such as globalisation and how certain issues have affected the ‘normalisation’ of recreational drug use. The focus will then move onto describing the seven dimensions of ‘normalisation’ that Howard et al (1998) developed; drug availability, drug trying, drug use, being drug wise, future intentions, cul tural accommodation of the illicit and risk taking as a life skill. These seven factors will be assessed and evaluated. From here the direction will change, as the essay focuses on the workRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesGerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Read MoreCsr Communication in the Pharma Industry35538 Words   |  143 Pagesasserts that it exists a â€Å"natural fit between the idea of CSR and an organization’s stakeholders† (Carroll 1991: 43). The American author goes even further by stating that the word â€Å"social† in CSR has always been vague and lacking in the specific direction as to whom the corporation is responsible. The concept of stakeholder personalizes social or societal responsibilities by delineating the specific groups or persons which the business should consider in its CSR orientation (sic). The pharmaceutical

The Natural Cycle of Humanity and the Decay of Modern Society in The Wasteland Free Essays

There is no romance, no passion, only a mundane circular sequence of events, â€Å"crowds of people, walking round in a ring† (56). In The Wasteland, by T. S. We will write a custom essay sample on The Natural Cycle of Humanity and the Decay of Modern Society in The Wasteland or any similar topic only for you Order Now Eliot, the society of the twentieth century is described as detached, dreary and monotonous. It is a collection of dysfunctional relationships and tedious tasks, saturated with an anxiety about death. There is a parallel between the atrophy of society and the land destroyed during the Second World War. To escape a routine and apathetic existence, humans strive for the unattainable, to overcome the limits of humanity. However any departure from the natural cycle of the human world leads to the emergence of the wasteland. Although death haunts the speakers in the poem, it is liberation in comparison to the horror of the wasteland. There is persistent angst and fear of death in the poem, yet death is everywhere. The many speakers in the poem wish for immortality and to overcome the confines of humanity. In â€Å"The Burial of the Dead† the woman, anxious about her fate, goes to see the fortune-teller, Madame Sosostris, who pulls out the â€Å"Hanged Man† tarot card and warns her to â€Å"fear death by water† (55). The fortune-teller’s words reoccur later in â€Å"Death by Water†, a description of the grotesque death of â€Å"Phlebas the Phoenician. † His death, symbolized by â€Å"the whirlpool,† confirms that there is no regeneration; there is no return from â€Å"the whirlpool. † The realization of the fortune implies that fate cannot be defeated. In â€Å"What the Thunder Said† Eliot again states that there is no escape from death: â€Å"He who was living in now dead/ We who are living are now dying† (328-329). In â€Å"The Burial of the Dead† the speaker desires to abandon memories, he describes spring as cruel; it causes sorrowful memories to resurface, while â€Å"winter kept us warm/ covering Earth in forgetful snow† (5-6). What he does not realize is that human existence is a collection of fragments that distinct memories in an ongoing cycle, illustrated in the first stanza of â€Å"The Burial of the Dead. † Abandonment of memories leads to a futile existence. The wasteland first appears in the second stanza of â€Å"The Burial of the Dead† contrasting the first stanza, which is full of life and memories. The narrator is separated from the natural course of existence and is addressing a person of the human world, â€Å"Son of man (†¦ ) for you only know a heap of broken images† (20-23). The listener is part of the human cycle, he is still part of time: â€Å"Your shadow at morning striding behind you/ Or your shadow rising to meet you† (28-29). He does not understand the true fear that comes once time ceases to exist the way the speaker does: â€Å"I will show you fear in a handful of dust† (30). The speaker has disconnected from society and drifted into the wasteland, suggested by Eliot’s diction: â€Å"stony rubbish†, â€Å"dead tree†, â€Å"dry stone†, â€Å"dust†. Only there has he discovered the true meaning of fear; an unearthly abyss. The wasteland is a situation or a place more terrifying than human imagination can conceive. It is complete emptiness, devoid of the structures of person, place and time. Without time memories become meaningless repetitions and cease to exist. The epigram at the beginning of the poem introduces the immortal character Sibyl. Sybil is detached from the rest of the world by her cursed immortality and lives withering away and shriveled up, longing for death, the only escape from her suffering. The other immortal character in the poem, Tiresias, is â€Å"blind, throbbing between two lives† (line 218), also alienated from the human world, not only by his immortality but also because he is a hermaphrodite. Sybil and Tiresias’s separation from the sequence of life compel them to lead a miserable existence. The voices of these immortal characters portray how only once immortality is experienced can death become a salvation, a place of peace. The modern relationships that Eliot portrays are devoid of love, companionship and desire. The theme â€Å"when love fails, a wasteland develops† is recurring throughout the poem. The author constantly alludes to the legend of the Fisher King. In the legend, The Fisher King was hurt and became impotent and ill, disabling him to care for his kingdom. He was left alone to lead a meaningless life, fishing. Without his love the land deteriorated, lost its fertility and perished into the wasteland. Similarly, in the modern society, alienation from the natural world and a depletion of love leads to decay. The woman in â€Å"A Game of Chess† attempts to speak to her significant other, distressed about their relationship. She pleads with him to stay with her, to speak to her and to share his thoughts with her (111-113). He is detached, remaining silent and thinking only of death. The man has separated from humanity while the woman remains part of the cyclical existence. The couple remains together yet their relationship has become a wasteland; there is nothing between them. In â€Å"A Game of Chess†, Lil and Albert’s relationship is presented though a conversation in a pub. Lil is revolting to Albert, he tells her that he cannot even bare to look at her (144). Lil’s body is disintegrating, a consequence of the pills, given to her by the pharmacist, that she took to induce an abortion. They caused her to drastically age and lose her teeth. Lil’s desire to not have children is portrayed as unnatural, â€Å"What you get married for it you don’t want children? † (164). Lil’s actions lead to her body becoming a wasteland. The encounter between the banker and the typist in â€Å"The Fire Sermon† again manifests the absence of love. Their meeting is solely sexual and devoid of any feelings. Even the sex holds no pleasure and is non-reproductive. The woman is indifferent to their relations and upon his departure thinks: â€Å"Well now that’s over: and I’m glad it’s over† (252), as if she had completed another chore. These series of affairs reflect the atmosphere of the society, the lack of intimacy and the disconnection of human relations. The wasteland is a consequence of the failure to care, to love, to give birth and to partake in the cycle. T. S Eliot creates a parallel between the wretched land of the Fisher King and the slaughter, destruction and ruin created by World War II. The barren landscape left by World War II reflects the inner decay of humanity the same way the sterile land of the Fisher King is an outward projection of his inner sickness. The desolate landscape of the wasteland described in the beginning of the poem, returns along with the character of the Fisher King. Eliot describes the miserable condition of the wasteland, sterile, dry and unbearable. He creates a surreal image of a desert â€Å"mountains of rock without water†, â€Å"endless plains†, â€Å"cracked earth† (370), and â€Å"bats with baby faces in the violet light† (380). This place transforms into the barren kingdom of the Fisher King, suggested by â€Å"the empty chapel†, which is an allusion to the Chapel Perilous. In the legend of the Holy Grail, Parsifal found the Holy Grail in the Chapel Perilous and life returned to the land. However, in the empty chapel in the poem there are only â€Å"dry bones†, signifying that vitality will not return to the land like it does in the legend. Instead society continues to decay illustrated in the line â€Å"London Bridge is falling down† (427). In reality there is no Holy Grail, there is no change: â€Å"I sat upon the shore/ Fishing with the arid plain behind me† (424-425). The banal, circular sequence of human life continues. Eliot explores the themes of life, death, immortality and alienation throughout The Wasteland. These themes are examined in various historical contexts, from ancient myths to the modern society and tied together by the immortal characters, Sibyl and Tiresias. Disconnected by the varying historical context and the many narrators, T. S. Eliot’s style of writing in The Wasteland mirrors the disintegrated moments that give meaning to human life. Human life is cyclical, routine and mundane with memories as the only specks of color on an otherwise gray canvas. Death is not an ending; it is only part of the cycle. Immortality, the desire to forget and deprivation of emotion and of love are unnatural and create a partition from the human world where the wasteland appears. Modern Society consists of failed relationships and hollow humans existing in the â€Å"Unreal City. † Its loss of fertility and love results in the emergence of a wasteland. How to cite The Natural Cycle of Humanity and the Decay of Modern Society in The Wasteland, Papers

Tyler Pet Foods Essay Example For Students

Tyler Pet Foods Essay I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product. II. INDUSTRY The sales of dog food will total almost $5.6 billion this year, with $3.1 billion in sales coming from supermarket chains. The Boston area has 1.5% of the U.S. population, and 1.5% of the dog population. The dog food industry has been growing rapidly because of owners desire for companionship or need for protection. Dog owners are generally price sensitive, yet they spend more than $10 billion annually for veterinary fees and medications for dogs. Supermarkets make approximately 5 5% of all dog food sales. Typically, all pet foods are located in one area of the store, separate from human foods. The following graph shows the detailed market potential of Show Circuit dog food. Category Share of Dog Food Total Sales of Dog Food Boston Market Potential Supermarket % Show Circuit Market PotentialCanned 23.7% $5.6 billion 1.5% 55% $10,949,400Dry 58.6% $5.6 billion 1.5% 55% $27,073,200Semimoist 2.2% $5.6 billion 1.5% 55% $1,016,400Treats 15.5% $5.6 billion 1.5% 55% $7,161,000III. COMPETITION There are about 50 dog food manufacturers and 350 dog food brands in the United States. Ralston Purina, Kal-Kan, Heinz, Nestl? USA, and Nabisco, together capture 83% of all supermarket sales. Traditionally, dog food comes in four forms: canned, dry, semimoist, and snack-type. Either the introduction of Show Circuit would add a new segment for frozen dog food or TPF would segment it between the dry and moist segments already established. The prices of these forms of food can range between $.55 for a 5.5 oz. can up to $9.99 for a 13.5 lb. bag. Because dog food is heavily advertised, TPF must follow suit to remain competitive in the industry. IV. PROBLEMS TO BE ADDRESSED After meeting with representatives from Marketing Ventures Unlimited, these questions were left to be answered: 1. Was the market itself adequately defined?2. What position would Show Circuit seek in the market? Should the program be targeted toward all dog food buyers or toward specific segments?3. Could the food brokers get distribution in supermarkets given the sales program?4. What should be TPFs recommended selling list price to the consumer for Show Circuit?5. Could TPF at least break even in the introductory year and achieve a 15 percent return on sales in subsequent years? V. PROBLEMS ADDRESSED On the question about the market itself being adequately defined, I believe that it was narrowed down adequately to the single and married couples between the ages of 21 and 50 years of age with an income greater than $25,000. This represents a focused target market but it is questionable whether the market is large enough to be profitable. On the question about the market positioning, Sho w Circuit will be marketed as a high-quality food that has for years, been exclusively sold to owners of show dogs. The product is also differentiable from other forms of pet food, since it is a frozen pet food, and one of the first organic dog foods. Consumers would find this dog food in the frozen food section of a supermarket along side the food that you would serve to other family members. The problem of the food brokers getting distribution in supermarkets represents the greatest challenge for TPF. However, the pioneering work has already been done by a frozen dog treat called Frosty Paws. Frosty Paws has already gained freezer space next to ice cream in Boston area supermarkets. It is difficult to convince supermarkets to give up a proven products space, for an unproven, untested product. It may be necessary to offer higher profit margins to the frozen food buyers, to encourage them to free up space to sell Show Circuit. The following graph demonstrates the selling price and t he contribution margins. .u4f8275d353a77c63bfa5b62e0329dd66 , .u4f8275d353a77c63bfa5b62e0329dd66 .postImageUrl , .u4f8275d353a77c63bfa5b62e0329dd66 .centered-text-area { min-height: 80px; position: relative; } .u4f8275d353a77c63bfa5b62e0329dd66 , .u4f8275d353a77c63bfa5b62e0329dd66:hover , .u4f8275d353a77c63bfa5b62e0329dd66:visited , .u4f8275d353a77c63bfa5b62e0329dd66:active { border:0!important; } .u4f8275d353a77c63bfa5b62e0329dd66 .clearfix:after { content: ""; display: table; clear: both; } .u4f8275d353a77c63bfa5b62e0329dd66 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4f8275d353a77c63bfa5b62e0329dd66:active , .u4f8275d353a77c63bfa5b62e0329dd66:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4f8275d353a77c63bfa5b62e0329dd66 .centered-text-area { width: 100%; position: relative ; } .u4f8275d353a77c63bfa5b62e0329dd66 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4f8275d353a77c63bfa5b62e0329dd66 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4f8275d353a77c63bfa5b62e0329dd66 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4f8275d353a77c63bfa5b62e0329dd66:hover .ctaButton { background-color: #34495E!important; } .u4f8275d353a77c63bfa5b62e0329dd66 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4f8275d353a77c63bfa5b62e0329dd66 .u4f8275d353a77c63bfa5b62e0329dd66-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4f8275d353a77c63bfa5b62e0329dd66:after { content: ""; display: block; clear: both; } READ: Pleasantville EssayCANNED CASE CANNEDTUB SEMIMOIST CASE SEMIMOIST TUBPrice to Consumer $18 $1.50 $11.16 $0.93Price to Retailer $13.50 $1.13 $8.37 $0.70Broker Commission -$0.95 -$0.08 -$0.59 -$0.05Other Variable Costs -$6.37 -$0.53 -$6.37 -$.53Contribution Margin $6.19 $0.52 $1.41 $.12In order for TPF to break even in the introductory year, they would have to garner 12.6% of the market with the premium priced canned dog food with the $600,000 budget and $30,000 slotting fee. If TPF chose the $400,000 budget, with the $30,000 slotting fee, they would have to get 8.36% of the market of canned dog food. For the semimoist dog food, they would have to get more than 100% of the m arket. To attain this level of market share would be great, but I do not think that it is likely in the first year. I do not feel that TPF will break even in the first year, and it may be a year or two before TPF achieves a 15% return on sales. VI. PROMOTIONThe General Media Strategy has several advertising objectives. They are:1. Create awareness of new brand2. Obtain distribution through grocery outlets3. Motivate trial through coupon redemption4. Motivate trial through emotional impact of televisionIn order to achieve objective 1, TPF will have to sell the brokers on the product and make sure that the brokers are fully educated on the product before the brokers try to sell the product to the supermarkets. One way to get them fired up about the product is to give them incentives to sell the product. As for objective 2, the brokers will have the sales packets mentioned in the case. As I mentioned earlier, Frosty Paws did the pioneering work with their frozen dog treats. This objective will be the critical stage of the campaign. If TPF cannot get the supermarkets to give up the space for the dog food, TPF will have to identify other alternatives. Some of these alternatives include marketing Show Circuit to pet stores, like Petland for example, or marketing it to veterinarians. For objective 3, TPF plans to issue coupons in several local Boston newspapers and several well-known magazines – Better Homes and Gardens and Dog Fancy. One strategy that TPF may want to look at is to issue the coupons before the product is even available in the supermarkets. This may cause a pull strategy rather than the push strategy that some products have. Finally, for objective 4, TPF plans to spend a sizable bulk of their money on television advertising. They plan on advertising during â€Å"The Late Show with David Letterman.† Fixed space will be purchased within the first half-hour of the program. Although television is a good medium for advertising a new product, TPF may want to rethink the show that they have chosen to air their spots. TPF’s target markets are already in bed when this show is on the air. It might be better suited for TPF if they air the commercials either during the 6:00 or 10:00 news, or even during syndicated shows that feature dogs, such as â€Å"Frasier† or â€Å"Mad About You†. These syndicated shows have dogs that are treated like members of the family, which is exactly the message that TPF is trying to get across. VII. CONCLUSION In the last section, I discussed several alternatives that TPF has in addition to selling their product to supermarkets. I also discussed several alternatives that TPF has with their marketing campaign. After looking at all the alternatives, I believe that TPF should continue with trying to market to supermarkets. The ground has already been broken with another product, so there should be less resistance than if TPF were pioneers. However, I believe that TPF should rethink some of their promotional techniques. They should not have commercials during late night television shows and should focus more earlier time slots for the commercials. .u60df4feb71a2f54dca6f20c24b6da7f9 , .u60df4feb71a2f54dca6f20c24b6da7f9 .postImageUrl , .u60df4feb71a2f54dca6f20c24b6da7f9 .centered-text-area { min-height: 80px; position: relative; } .u60df4feb71a2f54dca6f20c24b6da7f9 , .u60df4feb71a2f54dca6f20c24b6da7f9:hover , .u60df4feb71a2f54dca6f20c24b6da7f9:visited , .u60df4feb71a2f54dca6f20c24b6da7f9:active { border:0!important; } .u60df4feb71a2f54dca6f20c24b6da7f9 .clearfix:after { content: ""; display: table; clear: both; } .u60df4feb71a2f54dca6f20c24b6da7f9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u60df4feb71a2f54dca6f20c24b6da7f9:active , .u60df4feb71a2f54dca6f20c24b6da7f9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u60df4feb71a2f54dca6f20c24b6da7f9 .centered-text-area { width: 100%; position: relative ; } .u60df4feb71a2f54dca6f20c24b6da7f9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u60df4feb71a2f54dca6f20c24b6da7f9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u60df4feb71a2f54dca6f20c24b6da7f9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u60df4feb71a2f54dca6f20c24b6da7f9:hover .ctaButton { background-color: #34495E!important; } .u60df4feb71a2f54dca6f20c24b6da7f9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u60df4feb71a2f54dca6f20c24b6da7f9 .u60df4feb71a2f54dca6f20c24b6da7f9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u60df4feb71a2f54dca6f20c24b6da7f9:after { content: ""; display: block; clear: both; } READ: Use of Hofstede's Five Dimensional Model to Analyze Indian Culture EssayI believe that TPF should choose the $400,000 budget, with the $30,000 slotting fee, and try to get 8.36% of the market of canned dog food. I think that this is reasonable and more attainable than 12.6% of the market with the premium priced canned dog food with the $600,000 budget and $30,000 slotting fee. Marketing Essays